Content strategies: which are the best for universities?
Posted: Tue Jan 21, 2025 4:05 am
“Content is king.” This phrase has become an amendment that you should always keep in mind when creating your Digital Marketing strategies . Why? Through our content we can send a message, connect with users and win over the audience we want.
This law applies to almost all businesses, services, moj database companies or educational organizations that seek to gain a respectable space on the web.
Why is it important to know how to implement content strategies in universities?
According to a study conducted by technology and education consultancy Ruffalo Noel Levitz , more than 50% of students consult the web presence of certain schools as part of their process for choosing the right university.
If you are wondering what the best content strategies for universities are, take note of the following options:
1.- Create a digital magazine.- A magazine is an excellent channel to distribute content dedicated to students. In turn, the publication can be disseminated in two ways: internally, to inform the community about school events or vacation periods; and externally, to address a wider audience.
In the latter case, it is recommended to highlight information that is relevant to everyone, such as international awards won by students of the University. Complement this with more entertaining content, for example, a music section or interviews with current youth personalities.
2.- Open communities or groups. Young people are known for being very active on social networks. Facebook, Linkedin and Qclubsocial offer the option of creating groups or communities with people who share the same tastes, interests and even the same university.
This is a great option to define and interact with your audience in a simpler way. They are also ideal spaces that help resolve doubts about courses, costs and schedules. Or to link to your website or content.
3.- Create an app.- An app can become a unique business card, especially if it is a university with an online study modality. A perfectly planned app can offer great benefits for you and the user, for example, through the cell phone you can carry out registration or enrollment. Also, to provide quality content, such as news about the best universities in the world, the best paid careers of 2016 and more.
4.- Open a blog.- Marketing expert Luis Maram points out that the benefits of having a university blog influence traffic to the official site, prestige, community integration and possible leads and conversions.
This space is used to talk about the studies and projects that are being worked on at the University, or about any topic that is included in the syllabus of a course taught. For example, “The 5 most important representatives of Hispanic American literature.” Surely teachers will want to use this space to write in their own style and connect in a different way with their students.
Which universities use good content strategies?
For 10 weeks, the Spanish Society of Microbiology (SEM) held the first microbiology course via Twitter. Information and knowledge were shared through a large number of tweets sent from the @SEMicrobiologia account and with the hashtag #MicroMOOCSEM. The microcourse was accessible to all users of the social network.
The content shared was created by 30 professionals and researchers from universities or research centers in Spain, France, the United Kingdom and the United States. The course reached more than 260 thousand impressions and 3,700 retweets, according to data from the organizers. Without a doubt, this is one of the best content strategies that universities should adopt, because in addition to bringing knowledge to the public, it is also an opportunity to gain followers, visitors and students.
For its part, Oxford University has a menu of blogs that address a wide variety of topics (History, Languages and Anthropology), which generate interest in its students and in the external community. Applicants will learn more about the different careers they can study at this school and will be able to make a decision based on quality information.
This law applies to almost all businesses, services, moj database companies or educational organizations that seek to gain a respectable space on the web.
Why is it important to know how to implement content strategies in universities?
According to a study conducted by technology and education consultancy Ruffalo Noel Levitz , more than 50% of students consult the web presence of certain schools as part of their process for choosing the right university.
If you are wondering what the best content strategies for universities are, take note of the following options:
1.- Create a digital magazine.- A magazine is an excellent channel to distribute content dedicated to students. In turn, the publication can be disseminated in two ways: internally, to inform the community about school events or vacation periods; and externally, to address a wider audience.
In the latter case, it is recommended to highlight information that is relevant to everyone, such as international awards won by students of the University. Complement this with more entertaining content, for example, a music section or interviews with current youth personalities.
2.- Open communities or groups. Young people are known for being very active on social networks. Facebook, Linkedin and Qclubsocial offer the option of creating groups or communities with people who share the same tastes, interests and even the same university.
This is a great option to define and interact with your audience in a simpler way. They are also ideal spaces that help resolve doubts about courses, costs and schedules. Or to link to your website or content.
3.- Create an app.- An app can become a unique business card, especially if it is a university with an online study modality. A perfectly planned app can offer great benefits for you and the user, for example, through the cell phone you can carry out registration or enrollment. Also, to provide quality content, such as news about the best universities in the world, the best paid careers of 2016 and more.
4.- Open a blog.- Marketing expert Luis Maram points out that the benefits of having a university blog influence traffic to the official site, prestige, community integration and possible leads and conversions.
This space is used to talk about the studies and projects that are being worked on at the University, or about any topic that is included in the syllabus of a course taught. For example, “The 5 most important representatives of Hispanic American literature.” Surely teachers will want to use this space to write in their own style and connect in a different way with their students.
Which universities use good content strategies?
For 10 weeks, the Spanish Society of Microbiology (SEM) held the first microbiology course via Twitter. Information and knowledge were shared through a large number of tweets sent from the @SEMicrobiologia account and with the hashtag #MicroMOOCSEM. The microcourse was accessible to all users of the social network.
The content shared was created by 30 professionals and researchers from universities or research centers in Spain, France, the United Kingdom and the United States. The course reached more than 260 thousand impressions and 3,700 retweets, according to data from the organizers. Without a doubt, this is one of the best content strategies that universities should adopt, because in addition to bringing knowledge to the public, it is also an opportunity to gain followers, visitors and students.
For its part, Oxford University has a menu of blogs that address a wide variety of topics (History, Languages and Anthropology), which generate interest in its students and in the external community. Applicants will learn more about the different careers they can study at this school and will be able to make a decision based on quality information.