For example, if your ad is for eco-friendly office supplies, your ad text should specifically highlight aspects like "sustainable" or "eco-friendly" by targeting keywords like "sustainable office supplies."
Close alignment between your ad text and keyword intent can improve your ad performance. And it can lead to a more profitable campaign, as it improves the phone number in korea overall quality of your ads. Which can lead to lower CPCs.
Network Choice
You have two main options when advertising on Google: the Search Network and the Display Network .
Comparison between the Google Search Network and the Google Display Network
The average CPC on the Search Network is usually higher, but it's good for reaching people who are actively searching for what you offer . That's because your ads appear right where people are searching.
On the other hand, the Display Network (which also uses k
eywords to match ads with related sites) typically has lower costs per click.
This network typically has lower CPCs, partly because it's more about building awareness than immediate clicks.
Seasonality and market trends
Keyword costs can fluctuate depending on the time of year or current trends.
For example, keywords like “Christmas gifts” tend to become more expensive during the holidays due to increased demand.
Businesses may bid more on these seasonal keywords to capture the most search interest, which drives up the cost.