What would Hubspot's strategy be with its Creators Program?
Posted: Tue Jan 21, 2025 4:05 am
In this world of possibilities, podcasts have gained prominent positions.
Research shows that the number of podcasts worldwide has already surpassed the 2 million mark, and that number continues to grow. These same surveys indicate that 24% of the American population listens to podcasts weekly.
Research by Claritas suggests that podcasts increase brand awareness by 24% to 79%. That’s up to 30 times more than traditional TV channel fees.
Data like this has led several brands to increasingly invest in this channel, both in sponsorships and in encouraging the creation of new influencers and content creators.
A RealEyes study on TikTok found that content creators with an average of 540,000 followers receive higher levels of attention compared to influencers with more than 50 million.
By investing in unknown creators, Hubspot is making a very philippines phone number list promising bet. In addition, its strategy is perfectly aligned with new trends and consumer behaviors on the Internet.
Brands need to be present in consumers’ lives and produce content that inspires and educates their audience. And this is something that many tech companies have failed to do in their marketing strategies.
Many of these companies insist on talking only about their products and their advantages. Nor do they seek to update their strategies in accordance with changes in the consumer habits of their buyer persona.
Hubspot understands that its strategies must be aligned with the behavior of the new generation. Its investment in content creators is a clear example of this.
The platform had already hit the nail on the head by acquiring The Hustle newsletter and is now expanding its channels to another big trend: podcasts .
Research shows that the number of podcasts worldwide has already surpassed the 2 million mark, and that number continues to grow. These same surveys indicate that 24% of the American population listens to podcasts weekly.
Research by Claritas suggests that podcasts increase brand awareness by 24% to 79%. That’s up to 30 times more than traditional TV channel fees.
Data like this has led several brands to increasingly invest in this channel, both in sponsorships and in encouraging the creation of new influencers and content creators.
A RealEyes study on TikTok found that content creators with an average of 540,000 followers receive higher levels of attention compared to influencers with more than 50 million.
By investing in unknown creators, Hubspot is making a very philippines phone number list promising bet. In addition, its strategy is perfectly aligned with new trends and consumer behaviors on the Internet.
Brands need to be present in consumers’ lives and produce content that inspires and educates their audience. And this is something that many tech companies have failed to do in their marketing strategies.
Many of these companies insist on talking only about their products and their advantages. Nor do they seek to update their strategies in accordance with changes in the consumer habits of their buyer persona.
Hubspot understands that its strategies must be aligned with the behavior of the new generation. Its investment in content creators is a clear example of this.
The platform had already hit the nail on the head by acquiring The Hustle newsletter and is now expanding its channels to another big trend: podcasts .