People use it to connect with their friends

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Google Ads vs. Facebook Ads
 

What are the outstanding features of Google Ads compared to other famous paid ads like Facebook?

 

Honestly, both ads are good and we can’t just conclude that one germany telegram number database performs better than the other. There are major differences in what needs to be done on each platform.

 

Google : People use it when they have a specific problem that needs to be solved.



advantage


Rapid Transit
Having your URL listed at the top of the research results page is very eye-catching and will drive new traffic! Creating detailed and even eye-catching headlines can help users understand what your business does and determine whether they click on your link. In addition, Google Ads can increase your brand awareness.

 

Full control over ads
You can choose what to target with Google Ads; region, time of day, device user uses, and budget. People who are looking for a cafe near Tokyo Station are most likely in Tokyo or planning to visit Tokyo in the near future. Therefore, it would be better to show your ad on the search results for people in Shinjuku than on a page for people in Osaka.

 

Target
With full control over your ads, you can reach the right customers at the right time. As I said, people use Google when they need specific information. Targeting your customers is the first step to making your Google ads a success!

 

For example, creating a title like “Best balayage hair salon in Tokyo”, or even a narrower title like “Best balayage hair salon in Tokyo that is foreigner friendly” will generate more visits from targeted customers who actually book online than the super large title “Hair salons in Tokyo”.

 

Good tracking
You can see what happens after a customer clicks on your ad with conversion tracking (which is free and made by Google). It measures whether a customer makes a purchase, signs up for your newsletter, downloads your app, and calls.

 

Conversion: Any valuable action someone takes after interacting with your ad.

 

Conversion Tracking in Google Ads
 


 

 

Ads are testable improvements.
You can create multiple types of ads for the same product/service. Review the results and see which type works best for your business.

 

Below are more detailed instructions on how to test your ads.

 

Testing and Experimenting in Google Ads
 


 

 

shortcoming
 

CPC
Google Ads charges you per click. The average cost per click (CPC) is $1 to $2, and a small to medium-sized company spends about $9,000 to $10,000 per month. The more popular the industry, the higher the CPC rate charged.

 

Need to continue publishing
Unlike other unpaid methods such as blogging, you need to continue to pay for advertising. In the long run, it will cost the company a lot of money.

 

People notice ads.
Your paid Google ads are posted with a light green "Ad" label, which may discourage users who don't want to see your ads from clicking on them.

 

Struggling with Keywords
SEO is analyzing whether your ad is suitable for the topic. Some misleading words are content and may lead to a bad review of the website. For example, the name of your hair salon is Apple, but SEO recognizes that your website has nothing to do with (apple), it may think that your website content is not suitable to be listed in the search results for people searching for "apple (fruit)".

 

oogle ads
 

Facebook :



advantage


Wide audience
People use Google to find answers, while others use Facebook to connect with others. For Facebook users, it is not a big deal to reach your target audience directly.



Community
Facebook is great for reaching out to a community and educating them first to build a long-term relationship. For example, your company has invented a new innovative hair treatment. You can start by sharing the hair treatment and blogging about it to let users know about the product.