There's a lot of talk about how Twitch isn't just for gamers anymore...

[Dimaeiya333]

Five or six years ago I would have said that Twitch is clearly a gamer thing . Today there is still so much around gaming, except it's not just that. There is music, art, drawing, history, politics, sport.

That all evolved with Covid. Sometimes Twitch was the only place where people had human contact on a daily basis. It brought people to Twitch who wouldn't have come naturally. Suddenly, content creators who weren't making gaming content saw their viewer populations evolve and grow, and the types of shows diversified.

There's everything on Twitch, you just have to know how it works. That's more difficult and that's why we created our agency: so that brands can get to know the streamers and, therefore, the communities that best suit them.

How do you see Twitch evolving over the next year?
In terms of streaming, Twitch is way ahead of YouTube, which still leans heavily towards video . There are fewer streams and the platform isn't entirely designed for it.

But the Internet moves fast. Twitch has a policy that scares many content creators. Some content creators have seen their share of subscription revenue reduced from 75% to 50%. Twitch has total control, which scares content creators because they can change anything at any time.

At the moment, Twitch has no reason to make decisions that would alienate content creators. But we know that Twitch is in the red in many places. France is one of the few places where Twitch makes money b engineering directors email lists ecause French streaming is very developed and very community-based.

Twitch Influencer Marketing Guide
Twitch: Where creation meets live interaction. From esports to a variety of content, this platform redefines the connection between creators and audiences, becoming the reference for influencers of all styles.

In summary:

Key figures
Why is Twitch different?
Top 10 Twitch Influencers by Earnings
Improve your brand's appeal
Branded content on Twitch
Measuring success
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