User experience as search engine positioning

[shukla7789]

When we talk about search engine optimization or SEO, we can refer to a huge set of practices with the aim of moving up in the search results.

This is not an additional or complementary practice, but rather the central axis of online marketing, since the large number of existing websites generates enormous competition that must be overcome.

A set of SEO practices is called On-Page SEO, and refers to the set of actions that can be performed within the same site to improve its position. These are related to various parameters that search engines use as a measure of what is optimal on the web.

However, beyond that, where there are even those who ios database that On Page SEO is irrelevant compared to Link Building, there are certain factors that you must take into account regarding web design, which impact the position and can leave you out of the game.

Google is currently in the process of changing its ranking and search algorithms to adapt them to the central and key concept of the web, which is the user experience . Based on these changes, your website is relevant if it offers the content that the user was looking for, but it is much more relevant if it offers a good browsing experience.

And what is this experience all about?

It is not something that is easy to define or limit, since it involves all aspects that may be relevant to the visitor. The practices focus on the aspects that the creator or designer of the site can control. Thus, the visual aspects and graphic design factors are applied directly, but it also includes important characteristics, such as:

The location of certain elements
The importance of showing relevant content first
The need to provide quality content, and more.
What do search engines measure?