Step-by-step instructions for using guerrilla marketing

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Potential backlash. When an action is aimed at highlighting a brand or product in an unusual way, there is a risk that not everyone will perceive it positively. Some creative methods may cause disapproval or even protest.
Limited scale. Guerrilla marketing is difficult to scale, as most campaigns target local or niche markets. Scaling requires additional costs and may lose its effectiveness.
guerrilla marketing
Strategies, Tools and Solutions
In order for guerrilla marketing to be effective, it is necessary to adhere to several basic principles:
Creativity and an unconventional approach. Your offer should be different from what your uk phone number list competitors offer. Guerrilla marketing does not tolerate templates. For example, you can organize an extraordinary event or use unexpected advertising media.
Attract attention with minimal investment. Instead of expensive advertising campaigns, use channels such as social media, viral videos, public speaking, flash mobs or using city space. It is important that your offer attracts people's attention and makes them want to share what they see.
Leveraging word of mouth. The beauty of guerrilla marketing is that it creates natural interest. People start talking about your brand, discussing it, and sharing a lot of opinions. The key here is to create content that “starts” conversations and encourages audiences to share their experiences.
Focus on creating unique content. Creative content that evokes emotion and engages is an important component of guerrilla campaigns. This could be viral videos, unexpected memes, contests or non-standard promotions.