Brand Awareness
Posted: Sun Dec 22, 2024 7:08 am
Brand awareness is the first step of the brand equity model towards brand building.
Brand awareness essentially means that customers know about the brand and are familiar with the product category of the brand. There are several levels of brand awareness.
(i) The lowest level of brand awareness is when the philippines mobile number list customers have to be reminded of the existence of the brand and the product category in which it competes.
(ii) A level higher than the lowest level is the aided recall stage. Here, the customers can recognize the brand from a list of brands occupying the same category.
(iii) The next level is the ‘unaided recall’ stage. Here, the customer can come up with the name of the brand without any external help.
(iv) The highest level of brand awareness is the ‘top of mind recall’. In this stage, the first name that the customer recalls is the name of the brand upon mentioning the product category.
Brand awareness essentially means that customers know about the brand and are familiar with the product category of the brand. There are several levels of brand awareness.
(i) The lowest level of brand awareness is when the philippines mobile number list customers have to be reminded of the existence of the brand and the product category in which it competes.
(ii) A level higher than the lowest level is the aided recall stage. Here, the customers can recognize the brand from a list of brands occupying the same category.
(iii) The next level is the ‘unaided recall’ stage. Here, the customer can come up with the name of the brand without any external help.
(iv) The highest level of brand awareness is the ‘top of mind recall’. In this stage, the first name that the customer recalls is the name of the brand upon mentioning the product category.