Display the content of the email in the subject line
Posted: Mon Jan 20, 2025 10:42 am
Segmentation in email marketing is about dividing your email list into smaller groups based on their similarities so that you can address each segment more effectively.
How to segment?
Population segmentation
address
Company size
Or anything else that is important to your business
Behavioral Segmentation
Segment your customers based on how they have previously interacted with your company or brand
Past purchase history
Life cycle stage
Customer Loyalty
Creating and sending triggered emails for specific behaviors helps you take action on your customers’ needs. According to Campaign Monitor , 77% of email ROI comes from segmented, targeted, and triggered campaigns.
Send valuable content to the recipient
Send valuable content to the recipient
The average office worker receives about 120 emails a day. 40 of those 120 emails require a response. The remaining 70 emails are just vying for attention. Standing out from the crowd is the most challenging part of an email marketing strategy.
Subject line
Make it sound interesting and different
Many people don't have enough time to open all the emails they receive. Your emails will end up in the delete box without being opened. Make the title interesting and avoid using keywords that everyone uses in the subject line.
Don’t stand out for clickbait. Clickbait can lead to high bounce rates, which means users stop reading your content because they find it worthless or they think it’s not what they expected to read. High bounce rates can also affect the quality of your emails. 69% of spam reports come from the subject line itself.
content
Personal Message
Create email content that's personal to your recipients. Add the france telegram number database recipient's name and customize the message based on their past activity with your business.
Content that improves users’ lives
Content that users might be interested in could be free gifts and coupons, recommendations for similar products they recently purchased, new product recommendations from their favorite brands, popular items in your store, notifications that their favorite restaurant will be reopening in-store, recommendations for restaurant reservations for Mother’s Day, or whatever ideas you can come up with.
Update or change your business
You can send emails about any updates or changes to your business, such as changes to your business location and hours of operation, and updates on awards your company has won in competitions.
How to segment?
Population segmentation
address
Company size
Or anything else that is important to your business
Behavioral Segmentation
Segment your customers based on how they have previously interacted with your company or brand
Past purchase history
Life cycle stage
Customer Loyalty
Creating and sending triggered emails for specific behaviors helps you take action on your customers’ needs. According to Campaign Monitor , 77% of email ROI comes from segmented, targeted, and triggered campaigns.
Send valuable content to the recipient
Send valuable content to the recipient
The average office worker receives about 120 emails a day. 40 of those 120 emails require a response. The remaining 70 emails are just vying for attention. Standing out from the crowd is the most challenging part of an email marketing strategy.
Subject line
Make it sound interesting and different
Many people don't have enough time to open all the emails they receive. Your emails will end up in the delete box without being opened. Make the title interesting and avoid using keywords that everyone uses in the subject line.
Don’t stand out for clickbait. Clickbait can lead to high bounce rates, which means users stop reading your content because they find it worthless or they think it’s not what they expected to read. High bounce rates can also affect the quality of your emails. 69% of spam reports come from the subject line itself.
content
Personal Message
Create email content that's personal to your recipients. Add the france telegram number database recipient's name and customize the message based on their past activity with your business.
Content that improves users’ lives
Content that users might be interested in could be free gifts and coupons, recommendations for similar products they recently purchased, new product recommendations from their favorite brands, popular items in your store, notifications that their favorite restaurant will be reopening in-store, recommendations for restaurant reservations for Mother’s Day, or whatever ideas you can come up with.
Update or change your business
You can send emails about any updates or changes to your business, such as changes to your business location and hours of operation, and updates on awards your company has won in competitions.