Now that your target users are defined, you can start figuring out the types of content to include on your website. This content should specifically provide value to your audience by appealing to their pain points. To determine what these are, research which blog topics are most popular within your target niche, or survey your customer base directly to find out what challenges they face or what information they find useful.
Try creating a customer persona so you can easily visualize the estonia telegram number database user as the real person on the other end, consuming your content. You can give them a name, age, personality, hobbies or interests, aspirations, struggles, favorite brands, etc. By keeping this persona in mind when creating, your content will naturally end up being focused and made for the customer.
Additionally, think about your buyer’s journey: what words they typed into Google to discover your site, what questions they might have while browsing your site, what content on your site answers those questions, and how to move them toward their ultimate conversion goal.
Follow The Complete Guide to Website Content Creation to create the perfect content for your website.
Step 5: Build your sitemap
Once we have some content created, we can start incorporating it into a sitemap. A sitemap is a tree-like framework that shows how the various elements of your site fit together.
Organizing your sitemap allows you to anticipate usability issues in your site's structure. You may have too many main categories on your main menu, each with very little content, and end up overwhelming users with a screen crammed with buttons. On the other hand, too few main categories and endless subcategories will force users to constantly page through pages to find the information they want, which is equally inconvenient. A good rule of thumb is to keep each category and subcategory to 5-7 sections.
Step 6: Protect your SEO ranking
You can avoid a drop in your SEO by following a few key procedures. First, set up 301 redirects on every page of your old site, letting search engines know that this new site has the same content and that it’s safe to assign the previous SEO rankings to it. Note that if your new site is on a different domain, you’ll have to update the domain of the old site, too, or the redirects won’t work. Also, if you have some popular backlinks that are helping your rankings, try contacting the owners of the referring sites and asking them to update the links. Including broken links is also bad for SEO, so you’re doing both sides a favor. However, often you can’t remove all broken links, so create a “404 Page Not Found” page on your site and include helpful links or redirects so that users can still find their way to your site eventually.