6 business trends in social networks

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Social media will undergo important changes this year that will emphasize the role that these platforms play in the world of digital marketing. The main business trends in social media for 2017 are a perfect example of this. Company priorities are very clear and technology and investment are combined to some of the important considerations benefit the objectives to be met.

1. Integrating customer service with social messaging
Companies are taking advantage of the rise of services from various instant communication applications (Facebook Messenger, WhatsApp and Snapchat, among others) to establish relationships with their customers. In 2017, the resolution of doubts, special attention, product requests and similar aspects will be easier thanks to the use of this technology.

Business trends in social media

2. Employees become the best team available
This trend known as “Employee Advocacy” means that employees are the best way to promote the place where they work. That’s right: through a well-designed strategy, each employee will promote the company through their social networks, generating greater credibility and more efficient lead capture.

On the other hand, it is necessary to mention that this process must be organic, never forced in any way and logically, each positive word expressed by the worker must also arise from his own experience. Once all these elements are gathered, the result will be better than expected.



3. Adequate training in everything related to social networks
Nowadays, everything related to pages like Facebook, Twitter , Instagram or Pinterest is not just about fun and entertainment: it is a part of digital marketing that requires specialized knowledge and absolute preparation. Therefore, in 2017, the number of companies training their employees in these subjects will increase, with the aim of having a staff trained in each and every aspect of these important networks, such as content creation, attracting followers and promotion in general.



4. The need to invest to make yourself known
The algorithms of sites like Facebook are definitely not compatible with the marketing objectives of thousands of companies, because only a percentage of the total number of posts appear in the readers' news feed. That is why paid advertising on these networks is one of the priorities for CEOs this year. Each of these ads has the power to multiply the number of visits and reach an audience in line with the type of campaign contracted.



5. Pay attention to video marketing
Promoting content through video is a marketing technique that is increasingly adopted by companies seeking to grow and expand. Producing your own videos will continue to attract followers and customers whose love for a product is born directly from the visual impact caused by this type of advertising.



6. Social Commerce is here
The emergence of platforms like WeChat has made it clear that social media and e-commerce can be a perfect match to multiply sales, customers and profits. Other sites like Facebook and Instagram have followed suit and now allow different types of businesses to achieve their marketing goals by promoting their products on these sites.



These trends in social networks will continue to generate a lot of information about figures, results and new courses of action to take on these platforms, which today are essential to successfully meet the goals set in marketing campaigns.