Free CRM: benefits, integrations, mobile CRM and features

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By purchasing a free CRM you will be taking the first step towards efficient commercial management, capable of improving your sales targets and your customer satisfaction level .

The goal of this platform is to make life easier for those who work in sales and, at the same time, offer a richer and more data-driven experience. Check out the benefits and features available in this free CRM in this article.

Find out what a CRM is and its main benefits
CRM is an acronym that stands for Customer Relationship Management. It is a set of techniques and actions that place the customer at the center of the purchasing journey.

CRM is currently widely used to designate business management systems that implement these actions. On the market, we find both free CRM and paid platforms with an annual or monthly plan.

Among the main benefits of a CRM are the control and organization it offers to those working in sales. The history of interactions, the sales cycle and contact information are all gathered in one place.

This system also automates actions , which is a very interesting benefit. This is because it saves your team time on activities that can already be performed automatically, reallocating this human effort to more complex activities.

Understand what CRM does and learn about its strategic importance
It is very important for those who work in commerce – whether retail, wholesale or both – to have greater control over their inventory, the purchasing journey, customer satisfaction , meeting the goals established by management and revenue. CRM comes to embrace all of this in a single system.

These systems record data on buyers (or potential buyers), the sales cycle, who has spain telemarketing data proposals in hand, automate the sending of communications and offers, manage communication with prospects, etc.

In addition, everything is recorded in one place, making it easier for salespeople to work, as well as for managers to access metrics. This means that strategic decisions and greater control over your business and sales can be put into practice with greater preparation.

Existing CRM types: on-premises and cloud-based
A professional in your office analyzes the data and graphs provided by your CRM.

Not all CRMs are the same. There are, for example, paid CRMs and free CRMs available on the market. There are other important differences, the biggest being whether the CRM is local or cloud-based. Let's take a closer look at the differences.

Local CRM is software-based, installed on a machine. This means that to access that information, you will need to operate on that computer, in that company. Your server is physical. You may have come across servers like this when you went to make a purchase at a clothing store or signed up for a gym.

Cloud-based CRM is hosted on an external server. This means that it can be accessed from different devices, since it is in the cloud, just like the storage drives we are used to storing our photos, texts and spreadsheets. In the case of this type of CRM, the company is protected from attacks on local servers and gains in ease of use.

Free CRM: tips to sell more, better and faster
Having the help of a CRM, especially a free one, is very effective for a company. This tool increases sales and brings greater credibility and acceptance to the brand in the consumer market.

But how can CRM help a company sell more, better and faster? Well, that's easy to answer! Since the tool is focused on improving the business's relationship with customers, it invests in strategies to understand the needs and profile of the target audience and solve their problems in a satisfactory manner.

In this way, the company starts to offer personalized service, identify the best business opportunities, improve customer support, analyze results of marketing campaigns and carry out several other actions that direct, improve and organize sales.

How can a company with such an organization not grow in the sector and increase its sales? Certainly not! So, CRM boosts the company's results, in addition to accelerating them and making them more satisfactory for both the corporate team and the customers!

Find out why it's worth using a free CRM
You have just seen the importance and benefits of using a good CRM . And the good news is that the market already offers free, quality CRMs that are well worth implementing in your business's day-to-day operations.

To begin with, we need to demystify the idea that free solutions are always inferior and incomplete. In the case of a free CRM system, the Brazilian market already has complete, even robust solutions that bring all the benefits we mentioned earlier.

In addition, it is common for free CRMs to have versions with additional features if you choose to pay for a subscription. In this sense, free CRM can be an effective entry point.