This is because some tools consider
Posted: Mon Jan 20, 2025 9:08 am
4-0.5% for soft bounce. Complaints: These are below 0.015%. Lows: below 0.3%. Knowing these numbers, you now have a clearer idea of what you might see when interpreting email marketing metrics . It's all about being as prepared as possible to launch effective campaigns. Learn to interpret email marketing metrics It may seem complicated, but interpreting email marketing metrics correctly involves, first of all, analysing the results achieved. Obtaining these percentages is not so difficult if you use a professional email marketing platform like MDirector that provides them to you. Below you will find a list of the most common metrics that help you improve your campaigns : 1.- Opening rate Email open rateThis is one of the most important metrics in any email marketing action. This is because it provides insight into the number of users who were interested in opening the email .
In order to interpret it correctly, you have to chemical manufacturers email lists divide the number of people who opened it by the number of recipients who received it. It is excellent for measuring the effectiveness of the subjects of the emails sent. It is also very useful for determining which subject is most receptive by performing an A/B test . It also helps you choose the right time to send the email. But keep in mind that sometimes the true open rate may be slightly higher than the one shown by the tool. an email to be opened when the user has authorized the viewing of images. For now, there is no other way to determine whether the email opening involved reading only the subject line or the entire content. 2.- Click rate Next, you will find another very important indicator.
In order to interpret it correctly, you have to chemical manufacturers email lists divide the number of people who opened it by the number of recipients who received it. It is excellent for measuring the effectiveness of the subjects of the emails sent. It is also very useful for determining which subject is most receptive by performing an A/B test . It also helps you choose the right time to send the email. But keep in mind that sometimes the true open rate may be slightly higher than the one shown by the tool. an email to be opened when the user has authorized the viewing of images. For now, there is no other way to determine whether the email opening involved reading only the subject line or the entire content. 2.- Click rate Next, you will find another very important indicator.