Use simple and clear recruitment messages

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6.- Track campaigns One of the factors that is often overlooked is measurement. Always remember to keep track of each of your campaigns. This will be much easier if you choose a professional Email Marketing platform . These tools will allow you to find out valuable data that will help you know what works and what you need to improve: Opening rate . Click-through rate. Number of emails delivered. Conversions. Bounced emails. Subscriber losses. B.- Attract students with SMS Marketing You already know some of the techniques you can apply to your email campaigns to make them effective. It's time to focus on SMS Marketing strategies. Two factors that are equally essential for both your email and SMS messages are having your own database and carrying out correct segmentation. From there, here are some ideas that should help you improve your SMS Marketing campaigns: 1.


- Be brief and precise Example of university SMS If it is recommended to keep the message simple in email, it is even more important in this channel. By their very nature, SMS messages cannot construction email list be very long, so you should try to keep the message short and to the point. For this reason, you need to adjust your content to this format . However, if you opt for rich SMS, you can add a link that directs them to your landing page where they will find more detailed information. 2.- What better way to attract new students than by running a recruitment campaign through SMS marketing? All you have to do is send a short, clear message that simply informs them about registration days or application deadlines. To make it more attractive, you can add a link that shows the programs or study plans.