Rules for the implementation of the position of functional manager
Posted: Mon Jan 20, 2025 9:00 am
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free loan database and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153327
Rules for the implementation of the position of functional manager
On the path to implementing functional management, confusion and doubt arise: how can one employee have two bosses? How can we determine whose instructions take precedence if their visions do not coincide?
This issue requires a systematic approach, and it is important to highlight the following key points:
The need for unified management
The absence of common rules for all managers for planning, delegation and control, corresponding to their functions and powers, will lead to chaos, similar to the plot from Ivan Krylov's fable about the swan, the crayfish and the pike. The more diverse the functions, the more characters are added to this management structure.
Interaction
Without a sustainable business communications system with clearly defined goals, you will have to act only in crisis mode, like a fire brigade. Fire prevention and continuous development of the company are two mutually exclusive processes.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Top management
No matter how talented the musicians in the orchestra are, they will not be able to perform the part at the proper level without the conductor. It is he who gives a special interpretation to the musical work, ensures the unity of the ensemble and a high level of technical performance. The role and requirements for the professional competence of the general director are only increasing.
Top management
Source: shutterstock.com
It turns out that if the CEO's activities are carried out by the owner, he needs to objectively assess his leadership abilities and strategic thinking.
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free loan database and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153327
Rules for the implementation of the position of functional manager
On the path to implementing functional management, confusion and doubt arise: how can one employee have two bosses? How can we determine whose instructions take precedence if their visions do not coincide?
This issue requires a systematic approach, and it is important to highlight the following key points:
The need for unified management
The absence of common rules for all managers for planning, delegation and control, corresponding to their functions and powers, will lead to chaos, similar to the plot from Ivan Krylov's fable about the swan, the crayfish and the pike. The more diverse the functions, the more characters are added to this management structure.
Interaction
Without a sustainable business communications system with clearly defined goals, you will have to act only in crisis mode, like a fire brigade. Fire prevention and continuous development of the company are two mutually exclusive processes.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Top management
No matter how talented the musicians in the orchestra are, they will not be able to perform the part at the proper level without the conductor. It is he who gives a special interpretation to the musical work, ensures the unity of the ensemble and a high level of technical performance. The role and requirements for the professional competence of the general director are only increasing.
Top management
Source: shutterstock.com
It turns out that if the CEO's activities are carried out by the owner, he needs to objectively assess his leadership abilities and strategic thinking.