And you, what Newsletters will you send today?

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Nowadays, sending newsletters to your customers is essential to increase sales, but… Do you think it doesn’t have any other purpose? Wrong!

We must take advantage of the opportunities that email types of nurse databases marketing offers us and exploit this tool because it has unique characteristics as a communication channel and that make it the most effective marketing technique .

Email marketing gives us the opportunity to segment contacts based on their tastes, location, age… Whatever you want! Thanks to this, we can better manage customers' purchasing motivations by being able to work on two or three campaigns at a time.

Furthermore, the possibility of receiving feedback and the fact that it is the preferred medium for 58% of users to maintain contact with brands ahead of social networks or telemarketing, according to a study by Cyberclick, make it an essential means of communication for businesses.

The 6 types of newsletters
Mailify offers more than 850 customizable responsive templates that can be adapted to any sector. Six types of newsletters can be distinguished and classified according to their purpose:

1. Launch of a new product
Newsletters

The first type of newsletter that I show you is one that is suitable for promoting a new product or also a product that already exists and that you want to promote.

This type of newsletter has a clear commercial nature, so the presence of Call To Action – links that redirect to the section of your website where your product appears – is considered essential.

It is a good and original way to present a product , and with a newsletter you ensure that the people who open your email see and know the qualities of your latest product or that they know the offer on the specific product you are promoting.

2. Commercial newsletter


The traditional use of newsletters could not be missing : to promote products or services. This is understandable since it is the marketing technique with the highest return on investment and because it facilitates impulse buying.

As we can see in the template, they usually include many Call To Action to help increase sales.

In Mailify you will find endless templates suitable for letting your potential customers know about your new offers or promotions.

3. Loyalty newsletter


These types of newsletters do not have a commercial purpose, but rather seek to gain brand loyalty with customers . They do not seek a sale, so there are no product images or promotional elements.

They usually include interesting articles or tips for using the company's products, and the Calls To Action direct to more information (for example, on the company's blog or some internal page of the corporate website).

They also serve to improve brand positioning , since the customer will perceive that your company is not only concerned with selling.

It is recommended to send this type of email monthly.

4. Communicative newsletter


Something we often forget to remember is why we are using email marketing. It is a means of communication, so… communicate with them!

This type of newsletter focuses on providing customers with information about company news or topics of interest to users.

For example, this template can be used to welcome your leads and make a short presentation of the company.

5. Localization Newsletter


This type of newsletter is very visual and original. It could be a subtype of the previous typology already explained, but given its relevance and frequency of use, I have considered that it deserves its own distinction.

It consists of announcing, via email, the location of either a new physical store or the celebration of a certain event, or the already typical Where can you find us ?

It is a way to promote the company's physical stores , increasing the usual influx of customers to said store.

Incorporating a map in your newsletter is an attractive factor for the customer, and having the location of your store in their inbox is a victory for your company, especially if it is an SME (since they are not usually so identified by users).

6. Informative newsletter


Finally, we find informative newsletters. This type of newsletter is more focused on inter-company relations , whether they are co-workers, suppliers, collaborators or shareholders.

This template works very well because you only have to write the message you want; the template itself takes care of the rest, since you will have a formal format appropriate for this type of internal messages.

Did you know all these types of newsletters? I encourage you to try them out and see the results. You'll be surprised!