"B2B Sales School. From Understanding the Client's Situation to a Deal", Mikhail KazantsevThis is a B2B sales guide based on the author's 20 years of experience. It features over 100 original illustrations and diagrams that will teach you how to apply key technologies in the B2B sphere.
"How to Sell When No One Buys" by Alexander KuzinThe author explains how to find new niches, as well as ways to adapt an offer to customer needs and work competently with objections. The book contains practical cases and ready-made scripts to improve sales efficiency.
"Telecom Entirely. B2C Sales Systems", Viktor BritkoThe author reveals key aspects of the B2C sphere in the book: customer segmentation, sales channel management, staff motivation and CRM implementation. Particular attention is paid to omnichannel and digitalization of processes5. B2C Marketing
"How to Sell a Stuffed Shark for $12 Million" by Donald ThompsonThe author analyzes the phenomenon of record sales, the psychology of collectors and the influence of fashion zalo database on art. The book shows how amazingly creativity, business and human emotions are intertwined.
"Hacking Marketing: The Science of Why We Buy" by Phil BardenThe author draws on the latest advances in neuroscience and cognitive psychology. He shows that our choices are often based on unconscious processes that occur in the brain. The book is filled with practical advice and case studies.
Naked Statistics, Charles WhelanThe author explains the basic concepts of statistics in an accessible and humorous manner, debunking common misconceptions. Whelan shows how to use data and numbers in real life.6. Analytics
"Everybody Lies. Search Engines, Big Data, and the Internet Know Everything About You" by Seth Stevens-DavidowitzThe author found that people often lie in surveys. But at the same time, they are frank with search engines - they trust them with their secret desires, fears and prejudices.
“Web Analytics 2.0”, Avinash KaushikEditor-in-chief of the Occams Razor blog shows how to turn information from the Internet into quality content. This will help you build a business economy based on data, not emotions.
Machine Learning: Preparing for a Tough Interview by Ali AminianThis book contains exclusive information about methods for solving business problems in the field of machine learning. The author supplemented the book with an analysis of real cases and hundreds of illustrative diagrams.
"Make Data Speak" by Alexey KolokolovA guide to working with data in Excel. The author shares methods of analysis and visualization, as well as examples from real practice.
"The Art of Statistics: How to Find Answers in Data" by David SpiegelhalterThe author debunks common misconceptions, teaches how to critically evaluate information and distinguish correlation from causation. The book inspires you to use the power of data to understand how the world works.
"Measure What Matters" by John DoerrA guide to the Objectives and Key Results system that helped Google and Intel achieve astounding results. Doerr demonstrates how clear goals and specific performance metrics can transform companies of any size.