Test and measure results B2B email marketing

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In this guide you will see what the 10 B2B email design trends are and why you should start implementing them in your emails. TABLE OF CONTENTS B2B email marketing is an ideal channel for professional relationships Benefits of B2B email marketing A.- Direct and two-way communication with customers B.- Generates trust C.- Improves brand image D.- Build customer loyalty 10 B2B email design trends 1.- Design adapted to different devices 2.- Segment the database 3.- Simple but attractive designs 4.- Interactive content is a plus 5.- Send your clients to landing pages 6.- Try not to be aggressive in the sale 7.- Humanize your emails 8.- Take advantage of email marketing automation 9.- Adapt the frequency and schedule of shipments to working hours 10.- is an ideal channel for professional relationships B2B Email Design: Advantages of B2B Email Marketing Email marketing is one of the most effective channels with the highest return on investment.


In fact, it is the preferred channel for professionals college and universities email list to communicate. This is demonstrated by data from Hubspot, which shows that 86% of companies consider email to be the best channel to keep in touch with customers and brands. Benefits of B2B email marketing The reason why it is a highly esteemed channel is that it has many advantages. One of them is that it is very profitable, with a good opening rate and very low costs . But it also has other more intangible benefits: A.- With the exception of more transactional emails or those from no-reply addresses, email marketing is a direct communication channel that allows for bidirectional communication and feedback. For many professionals, holding conversations via email is very convenient. In addition, it is considered a fairly secure medium and has the advantage of allowing the sharing of attachments.