Why Should You Study Marketing or Advertising?

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Choosing between studying marketing or advertising is a crucial decision for your professional future. In this article, we will provide you with valuable information to help you make the best choice.

What is marketing?
Definition Marketing is a set of techniques and strategies that seek to satisfy the needs and desires of consumers by creating, promoting, distributing and selling products or services. The pillars of marketing are the customer, the product, the promotion, the distribution and the price.

Areas of Specialization and Career Opportunities Marketing is broken down into various specialties, such as digital marketing, content marketing, product marketing, and more. Career opportunities include roles such as marketing manager, marketing analyst, and marketing consultant, among others.

What is advertising?
Definition Advertising comprises techniques and strategies that loan database to communicate and persuade the public about the virtues of a product or service. Its key elements are the message, the medium, the audience and the advertiser.

Areas of Specialization and Career Opportunities Advertising also diversifies into areas such as digital advertising, media advertising, product advertising, and more. Career opportunities include roles such as advertising creative, media planner, and account executive, among others.

Differences Between Studying Marketing or Advertising
Although marketing and advertising are closely related, there are crucial differences between the two disciplines.

Approach

Marketing covers the entire process of creating, promoting, distributing and selling products or services. Advertising, on the other hand, focuses exclusively on communicating and persuading the public about the characteristics or benefits of a product or service.

Function

Marketing is essential to the success of any business by ensuring that products or services appeal to the right audience and reach the right market. Advertising is an important tool within marketing, as it is responsible for communicating and persuading the public about products or services.

Marketing or Advertising Career Opportunities
Career Opportunities If You Study Marketing

Marketing Manager : Responsible for developing and overseeing a company's marketing strategy, coordinating all areas involved. Analytical insight is crucial, as decisions are supported by data analysis.
Marketing Analyst : Responsible for researching the market and analyzing data to identify trends and opportunities, making sales forecasts, market share, among others.
Marketing Consultant : Specialized in advising companies on marketing issues, identifying areas for improvement and developing strategies to improve their presence in the market.
Digital Marketing Specialist : Responsible for developing marketing strategies in digital media, such as social networks, websites or email marketing.
Content Marketing Specialist : Responsible for creating and managing web and social media content to attract and retain customers.
Career Opportunities If You Study Advertising

Advertising Creative : Proposes creative ideas and concepts for advertising campaigns, writes texts and designs advertisements.
Media Planner : Selects the appropriate media to convey the company's advertising message.
Account Executive : Manages customer relationships and coordinates the development of advertising campaigns.
Creative Director : Leads the creative team and oversees the quality of advertising campaigns.
Digital Advertising Specialist : Develops advertising strategies in digital media, such as social networks, websites and email.
Which Career Should You Choose: Marketing or Advertising?
The choice between marketing and advertising depends on your personal interests and skills:

If you are creative and passionate about developing advertising campaigns, advertising could be your best choice.