How to take advantage of the Twitter algorithm? 5 practical tips

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Staying active on Twitter is important for the algorithm because every time a user posts, interacts with other users, and participates in relevant conversations, it shows that their profile is relevant to the community that uses this platform. By being active, the algorithm can prioritize your content and increase the reach of your profile.

2. Post at the right time and follow trends
Keeping in mind the best times to post will also make the algorithm highlight your tweets on Twitter. According to an analysis by Hootsuite , the best time to post on Twitter is at 1:00 pm PST, as well as before 9 am Pacific Time , since during this period many young people take the time to browse this social network.

3. Use relevant tags and hashtags
Using relevant tags and hashtags is also necessary because they help the platform categorize and classify your content. When you use these resources, you make it easier for other users to find your content through searches or by clicking on tags and hashtags. Additionally, tags and hashtags can be used to identify trending topics on the social network and Twitter can show your content to users who are interested in those topics. This can help increase the reach of your tweets and generate more engagement.

4. Integrate rich content
Adding elements such as videos, GIFs or images make tweets much more attractive to users, increasing the chances of going viral. And although Twitter previously limited the use of resources to a single piece per tweet, since 2022, it announced that up to 4 pieces could be used .

5. Get to know your followers and interact with them
On Twitter, much of its strategy is focused on conversations and building a community . By engaging with your followers, you can create a sense of community and foster loyalty to your brand or profile. Responding to your followers’ comments and questions is a great way to increase the likelihood that they will share your content or mention your account in their own tweets, which can help amplify the reach of your content.

Plus, when you engage with your followers, you gain valuable insights into what they're interested in and what they want to see on your account. This allows you to tailor your content to meet your audience's needs and improve the quality of your posts .

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Kolsquare is Europe's leading influencer marketing platform, offering a data-driven to partners email database ol that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing