Sales team: what it is, how to define it, ICP and how to increase productivity

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If you've come this far, it's because you're interested in increasing the productivity of your sales team . But have you ever wondered if what's missing for your team to sell more is dedication to what really matters: sales?!

To get an idea, do an exercise: list all the activities performed by salespeople. If they spend their time on tasks that do not generate value for the sales process, it means that you are losing money!

Well, it's not enough to have a good solution and a team with excellent persuasion skills if the team's time is being used to feed the CRM software , make manual sales proposals or pass the baton after the sale. This takes the focus away from what matters and creates a crutch that the worst salespeople rely on to explain their poor results.

The positive side of this finding is that, thanks to automation , the sales department has optimized its operations. Thus, by leaving bureaucratic and repetitive processes to machines, the team will have time to sell more . Continue reading to learn about the accelerators in Bitrix24 CRM that will increase sales productivity in your company.

Find out what the sales team is in a company
A company's sales team is responsible for closing deals and increasing sales. To do this, professionals must present and offer products and services as solutions to potential customers' problems and needs.

Sales team members work from prospecting customers to post-sales actions to secure good deals and build customer loyalty. It is worth remembering that the sales team is closely linked to the marketing team , since the marketing luxembourg telemarketing data team creates great sales opportunities through advertising and other strategies. Then, those responsible for sales take these opportunities and convert them into actual business.

Key activities of a successful sales team
A sales team's activities are highly focused on negotiating with potential customers and those consumers who are already loyal. Therefore, their main functions revolve around analyzing opportunities and taking practical actions related to trying to close deals.

Therefore, a sales team must: have extensive technical knowledge of the services and products offered by the company, develop optimized commercial processes , participate in and support the customer service and after-sales team, understand and closely monitor the consumer's purchasing journey , support the marketing and lead management team , and, of course, negotiate directly with customers.

In other words, there are many main activities of a sales team, and all of them must be taken seriously, with a lot of dedication and commitment. They are fundamental for the good financial return of the company and for its development as a whole.

After all, how to define a sales team
Sales team join hands celebrating commercial results.

As you can see, the sales team is very important for the development and growth of a company. Therefore, it is necessary to choose professionals carefully and organize this team very carefully. So, check out some tips on how to define a sales team!

01- Have a compact group of people
The larger the team, the more complex the process of monitoring and controlling it becomes. Therefore, since the sales team must be closely and thoroughly monitored, you should have a small number of employees.

Therefore, the ideal is to have a compact group of professionals, to have greater proximity to each of them, assist in their functions and maintain control of the team in general. This way, it is easier to achieve good results and the team also remains more connected with each other.

02- Structure your sales process
The structure of your sales process is an extremely important factor when defining a sales team. This is because it is capable of demonstrating the skills needed to form a good sales team.

Therefore, structuring the sales process before defining the sales team can even guide the choice of employees who will be part of this group, as it will indicate which skills need to be prioritized in this definition.