Despite the fact that the term "landing page" is often found on the Internet, for many people it remains not entirely clear. How to start creating a landing page and what should it include? We will answer this question and tell you what you need for your site to sell.
Selling landing page
If you think that a landing page is a regular one-page site, we hasten to disappoint you. First of all, this is not so, because a landing page is created for a specific user request for contextual advertising, a specific target audience of a selected social network.
For example, you plan to promote yourself uses of twitter through advertising in Yandex.Direct for the query: "build a house in Vologda inexpensively". For this, you need to create a separate landing page with a conversion rate 4-5 times higher than the conversion rate of a regular one-page site with a catalog, information about the company, delivery, and other terms of work.
The whole point is that sales pages do not lead directly to the purchase of a product, but to a bonus or gift for your potential client. This may also be other important information for the user that will make him order your product/service.
Rules for creating landing sales pages
When creating a landing page, you should start with a competent structure and choosing the right content. Our tips will help you with this:
Define your target audience. Once you do this, you will be able to understand their pains and problems. This will allow you not to "poor water" on the page, but to provide a solution and other useful information to users. We wrote more about this in the article on how to find a target audience .
When creating a landing page for contextual advertising, you should focus on the request. Based on such an analysis, you will be able to create an interesting title using the 4U formula and describe the advantages of your offer.
To increase the conversion of the landing page, you need to come up with a free action for the client that will interest him and push him to communicate with you. This could be a free measurement or downloading a price list with a wholesale price.
Landing page design should not be overloaded with elements. By paying attention to text and images, you can create website content that will sell .
Landing Page Promotion Options
There are two main ways: social networks and contextual advertising. Let's consider both of these options:
Landing page promotion via social networks. In this way, you advertise your products/services with the ability to filter the landing page for your specific target audience.
Advertising in Yandex.Direct or Google AdWords is another effective way to promote a landing page. A specialist collects key queries on the topic for advertisements. You pay only for user clicks.
Both methods are effective in landing page promotion. And if you have created a website correctly to promote a specific product or service, then you will succeed!
Read more tips in our articles:
How to check text for uniqueness?
How to create a landing page?
Rules for creating a landing page
How to make a correct title for a page?
Creation of a one-page selling website