The last feature we will look at in this section is subscriptions.

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Now, let's go to the Search Year page.

If you click on the “Year in Search” page, you can look back at what’s changed over the previous year — in this case, the top queries of 2020. “Year in Search” allows you to see the top trends for each year since 2006, when Google Trends was first published. Often, many of these trends continue into the next year, so it’s a perfect place to get inspiration for your content.

4. Subscription


From this page, you can use email subscriptions to receive helpful information about trending keywords for specific topics you want to target or topics related to your business/industry. You can also subscribe to czech republic telegram number database receive daily or weekly reports of the hottest searches. This way, you can ensure that you are always aware of current trends and never miss an opportunity to incorporate hot topics into your online content.

How to Use Google Trends for SEO
 

 
When you search for a query on the Explore page, there is a box on the bottom right that lists the Related Queries. Here, it lists similar queries that have risen in popularity and gives the exact percentage of the increase in search volume. For example, as you can see above, I searched for the query “ads” within the Malaysia region and related queries like “tiktok ads manager” and “fb ads manager” popped up in this section. You can see that “tiktok ads” has grown significantly at 950% and should definitely be used as a primary keyword. Additionally, the top two are listed as “Breakout”

; keywords, meaning they have suddenly seen a 5000%+ increase in search volume, but had virtually no popularity in the past. In other words, they are new, baby keywords that aren’t competitive yet! This means that if you come across a breakout keyword and can use it in your content, it will be much easier to quickly rank higher on the SERPs.

Discover local trends
Google Trends can also be used to achieve local SEO, or to do highly focused targeting of specific states/regions within a country. For example, if your business is in the United States, and you only want to focus on the South, you can view the relative interest in each state in the Interest by Sub-Region section of the Explore page.


In addition to targeting your content to a smaller area, this feature is also useful when conducting market research. After all, the growth of search queries parallels the growing demand for your product/service/topic.

 

How to search YouTube keywords
While Google Trends is primarily used for web search research, it can also provide you with valuable information about rising trends in YouTube search queries. If your company engages in video marketing, try using this data to guide your video content and increase your views.



Even if you are a beginner to SEO, Google Trends is very simple and you can use all the features right away. Nowadays, with all the data we have access to, it is very important to actually leverage it and build marketing campaigns based on objective data. In other words, you need to create content around topics that you have researched, that search volume is actually rising, and that are not too competitive for you to target and rank for. Try using Google Trends to make keyword research easy, and make a plan to create the right content to improve your search rankings.