There are two key elements to brand storytelling:
Posted: Mon Jan 20, 2025 8:17 am
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You should tell your story in a way el salvador b2b leads that resonates with your audience. The story should also contain information that is valuable, beneficial, or helpful to them.
Many social marketers worry that their videos will become boring. Will customers get tired of hearing the same story over and over again? But this concern is based on misunderstanding.
Your brand has multiple stories to tell. You can tell more than just your origin story!
Tell us about your growth journey and the challenges you currently face. These can be professional or personal, like this recorded podcast episode in which presenter Mel Robbins discusses her anxiety issues.
Mel Robbins Podcast Segment Discusses Anxiety with Dr. Luanna Marks on Instagram
Tell your customers’ stories, their problems, struggles, and triumphs. As in the Chubbies video, something as simple as finding a product in-store can also help connect with your audience.
Mom and baby customers looking for product videos
You don’t have to tell the entire story in one video. You can extract parts of your story to create a short video. Look for micro-stories within the larger story that tells how your product or service was created. That's where behind-the-scenes videos come in, like this production line clip from Stitch Fix.
The bottom line is that your story doesn’t have to be long, serious, or formal, just that it makes an impact. You can share a quick joke or jump on a trend, like this Rent the Runway video, which capitalizes on the trend of people sharing Barbie movie costumes!
Barbie Movie Costume Trends-renttherunway-post
value
You should tell your story in a way el salvador b2b leads that resonates with your audience. The story should also contain information that is valuable, beneficial, or helpful to them.
Many social marketers worry that their videos will become boring. Will customers get tired of hearing the same story over and over again? But this concern is based on misunderstanding.
Your brand has multiple stories to tell. You can tell more than just your origin story!
Tell us about your growth journey and the challenges you currently face. These can be professional or personal, like this recorded podcast episode in which presenter Mel Robbins discusses her anxiety issues.
Mel Robbins Podcast Segment Discusses Anxiety with Dr. Luanna Marks on Instagram
Tell your customers’ stories, their problems, struggles, and triumphs. As in the Chubbies video, something as simple as finding a product in-store can also help connect with your audience.
Mom and baby customers looking for product videos
You don’t have to tell the entire story in one video. You can extract parts of your story to create a short video. Look for micro-stories within the larger story that tells how your product or service was created. That's where behind-the-scenes videos come in, like this production line clip from Stitch Fix.
The bottom line is that your story doesn’t have to be long, serious, or formal, just that it makes an impact. You can share a quick joke or jump on a trend, like this Rent the Runway video, which capitalizes on the trend of people sharing Barbie movie costumes!
Barbie Movie Costume Trends-renttherunway-post