Lack of loyalty program
Posted: Mon Jan 20, 2025 8:12 am
Competitors always try to come up with something interesting and profitable to lure customers. There is only one way to retain customers in this way - to develop a competent loyalty system consisting of good discounts and convenient service. You can choose:
Creating a bonus program. This is especially relevant when it comes to grocery stores and catering establishments. For example, if the customer's check exceeds 1,500 rubles, the cafe will offer him a free dessert or hot drink as a gift.
Multi-level loyalty program . Suitable for cosmetics and perfume shops, for airlines or railway companies. For example, accumulating bonus points for trips on the Sapsan train. The more trips a person makes, the more often he is awarded bonus points, which he can use to buy a free ticket in the future.
Lack of loyalty program
Non-material motivation , which skype database is based on the client's values. It will fit perfectly into companies selling clothes, household chemicals, cosmetics. For example, a well-known shoe company offered its clients an interesting promotion, the essence of which is that when handing over one pair of old shoes, the client receives a 15% discount on the purchase of a new pair.
Lack of understanding by the client of the benefits of cooperation
All the advantages must be clear and accessible to the client, otherwise he will simply not be interested in the purchase. For example, for him there will be no difference between branded running shoes from Nike and Adidas until he finds out that the shoes of one of the companies have an air system, which significantly reduces the load on the knees during sports, and therefore will preserve his health. Naturally, the client clearly understands the benefit of such a purchase.
4 Emotional Reasons Why Customers Leave
There are not only rational but also emotional reasons why customers go to competitors. It may not even be the cost of the product or the small assortment.
Creating a bonus program. This is especially relevant when it comes to grocery stores and catering establishments. For example, if the customer's check exceeds 1,500 rubles, the cafe will offer him a free dessert or hot drink as a gift.
Multi-level loyalty program . Suitable for cosmetics and perfume shops, for airlines or railway companies. For example, accumulating bonus points for trips on the Sapsan train. The more trips a person makes, the more often he is awarded bonus points, which he can use to buy a free ticket in the future.
Lack of loyalty program
Non-material motivation , which skype database is based on the client's values. It will fit perfectly into companies selling clothes, household chemicals, cosmetics. For example, a well-known shoe company offered its clients an interesting promotion, the essence of which is that when handing over one pair of old shoes, the client receives a 15% discount on the purchase of a new pair.
Lack of understanding by the client of the benefits of cooperation
All the advantages must be clear and accessible to the client, otherwise he will simply not be interested in the purchase. For example, for him there will be no difference between branded running shoes from Nike and Adidas until he finds out that the shoes of one of the companies have an air system, which significantly reduces the load on the knees during sports, and therefore will preserve his health. Naturally, the client clearly understands the benefit of such a purchase.
4 Emotional Reasons Why Customers Leave
There are not only rational but also emotional reasons why customers go to competitors. It may not even be the cost of the product or the small assortment.