Consumer Marketing Research
Consumer market research allows us to determine the motivating factors that influence customer decision-making. These include income level, education, social status, etc. The subject of the research is the motivation of behavior and the factors that determine it. Within its framework, specialists study the structure of consumption, calculate how well the market is provided with goods and services, and what trends are relevant for demand. Here, the goal is to perform consumer gradation and select target segments.
Competitor research
Researching competitors is a fusion database must for every successful entrepreneur. Once you have the necessary information, you can determine how to gain an advantage in today's marketplace and find new ways to collaborate.
Composition of marketing research of the market
During the research of competitors, their strengths and weaknesses are identified, it is possible to calculate what market share they occupy, how consumers react to the products, what means they use to attract new customers.
Studying potential intermediaries
The process of marketing research of the market includes collecting information about possible agents, dealers, etc. Here its corporate structure is studied. For successful business it is not enough to have intermediaries, it is also necessary to understand how the transport and forwarding, advertising, insurance, financial forms of organization of activity are built.
Research of goods and their values
Products need to be studied to determine how much the quality of goods and their technical and economic indicators meet consumer expectations. Here, the company's competitiveness is also analyzed, as well as information about the consumer parameters of the product that are of greatest value to buyers. This information allows you to form the most successful arguments for launching PR campaigns. The following are subject to study: the properties of similar products, product range, the reaction of the target audience to new products, the level of service, etc. As a result, specialists will be able to develop their own product range, think through a corporate style and understand how capable patent protection is.
Marketing Cost Analysis
This method of marketing research makes it possible to determine the optimal price level and their ratio. A responsible approach will allow you to draw conclusions on how to get the greatest profit while making minimal investments. The objects of research here are: costs of development, production and sales of products, behavior and reaction of the audience to the cost of goods and services. The degree of influence of competition is also taken into account. The result of the study is the determination of the most effective ratio of "costs/price" and "price/profit".