The 10 sportswear brands most mentioned by influencers
Posted: Mon Jan 20, 2025 7:08 am
As social media continues to evolve, sportswear brands are looking for opportunities to partner with influencers to reach a wider audience. In this article, we will focus on the 10 sportswear brands that have been mentioned the most by influencers in 2023, using data collected by Kolsquare as a reference.
Key figures on the list of most recognized brands
76 % of the content posted by sportswear KOLs is in video format.
On Instagram , 55% of published content is posts , 8% is stories, and 37% is reels.
The average engagement rate in the sector is 1.4%.
The 3 brands that generate the most engagement on Instagram are: Nike, Gymshark and Adidas .
Kolsquare Methodology
This study, based on the analysis of Kolsquare data, presents the performance of brands in the sports industry (sportswear brands, sports accessories and equipment, sports events, nutrition) worldwide. It is based on the analysis of our exhaustive catalogue of influencers, which includes more than 803,105 profiles that have mentioned one of the 142 sports brands analysed or have used one of their brand hashtags at least once. The 10,877,995 posts analysed between April 2022 and May 2023 were identified through brand mentions and hashtags on Instagram, YouTube, TikTok, Facebook and Twitter .
What is the best-selling sports brand in the world?
Nike remains the best-selling and most valuable sportswear brand in the world in 2023. Indeed, according to Forbes Magazine, Nike has a brand value of 25.32 billion euros . Its products include sportswear, footwear, accessories and equipment for all types of sport and are marketed by partners with online sports stores and through its own website.
Read also: Responsible influence in the sports industry
The 10 sportswear brands most mentioned by influencers
According to our ranking, the sportswear brands that dominate social m chief of vp and training email database edia (all platforms combined: Instagram, TikTok, Facebook, Youtube and Twitter) are:
1. Nike, one of the most famous and valuable brands in the world
Topping the list with 214,832 mentions , Nike is one of the most iconic brands in the United States that has always been at the forefront of innovation. With its impactful campaigns and collaborations with world-renowned athletes, Nike continues to dominate the sportswear and sneaker industry by setting the benchmark for influencers.
2. Adidas, another of the best brands on the market
Right behind Nike, Adidas maintains its top position as one of the top sportswear and footwear brands in the world. It was mentioned 83,958 times by influencers during the reported period. The German brand is known for its timeless style and ability to fuse fashion and performance in its various types of apparel. Adidas regularly partners with celebrities and influencers to create collections and promote sportswear or footwear products that capture the attention of their respective audiences.
Key figures on the list of most recognized brands
76 % of the content posted by sportswear KOLs is in video format.
On Instagram , 55% of published content is posts , 8% is stories, and 37% is reels.
The average engagement rate in the sector is 1.4%.
The 3 brands that generate the most engagement on Instagram are: Nike, Gymshark and Adidas .
Kolsquare Methodology
This study, based on the analysis of Kolsquare data, presents the performance of brands in the sports industry (sportswear brands, sports accessories and equipment, sports events, nutrition) worldwide. It is based on the analysis of our exhaustive catalogue of influencers, which includes more than 803,105 profiles that have mentioned one of the 142 sports brands analysed or have used one of their brand hashtags at least once. The 10,877,995 posts analysed between April 2022 and May 2023 were identified through brand mentions and hashtags on Instagram, YouTube, TikTok, Facebook and Twitter .
What is the best-selling sports brand in the world?
Nike remains the best-selling and most valuable sportswear brand in the world in 2023. Indeed, according to Forbes Magazine, Nike has a brand value of 25.32 billion euros . Its products include sportswear, footwear, accessories and equipment for all types of sport and are marketed by partners with online sports stores and through its own website.
Read also: Responsible influence in the sports industry
The 10 sportswear brands most mentioned by influencers
According to our ranking, the sportswear brands that dominate social m chief of vp and training email database edia (all platforms combined: Instagram, TikTok, Facebook, Youtube and Twitter) are:
1. Nike, one of the most famous and valuable brands in the world
Topping the list with 214,832 mentions , Nike is one of the most iconic brands in the United States that has always been at the forefront of innovation. With its impactful campaigns and collaborations with world-renowned athletes, Nike continues to dominate the sportswear and sneaker industry by setting the benchmark for influencers.
2. Adidas, another of the best brands on the market
Right behind Nike, Adidas maintains its top position as one of the top sportswear and footwear brands in the world. It was mentioned 83,958 times by influencers during the reported period. The German brand is known for its timeless style and ability to fuse fashion and performance in its various types of apparel. Adidas regularly partners with celebrities and influencers to create collections and promote sportswear or footwear products that capture the attention of their respective audiences.