The main value of a sales funnel is that it can break up a faceless mass of buyers with similar interests and behavior, and identify segments that can be served with the most relevant and effective offer. Let's say two people want to buy a vehicle. One of them is considering whether to buy a car or a motorcycle, while the other already knows for sure that he needs a car for his purposes. You need to work with these people differently, show them different content, and make them different offers. As a result, it turns out that the first one actually wants to buy a bicycle, while the second one was ready to consider your offers with discounts on Mercedes from the very beginning.
Top of the funnel (TОF) is the top of the sales funnel, where all potential customers gather. At this stage, it is important to attract attention to the product and increase brand awareness, which consumers have not yet heard of. For this, various types of advertising are used : contextual, banner, video presentations, promo pages, publications in blogs and on friendly sites.
Let's say a consumer finds an interesting article in an online media outlet and decides to learn more about the author or company. They follow the link and end up in a funnel.
Middle of the funnel (MOF) is the middle of the sales funnel, where customers begin to study the product and compare it with competitors. At this stage, customers already russia consumer email list interact with the brand and consume more content. Here, it is important to provide detailed information about the product, its benefits and features. For this, they use reviews, case studies, thematic e-mail chains, video descriptions of the product and instructions for its use, product review articles, guides for solving various consumer problems.
Evernote uses useful tips on how to use the service in its email newsletters, so potential customers learn about the product from its best side.
On the Bitrix24 website, marketers created a feedback page for clients.
AmoCRM created their own YouTube channel, where they upload product presentations and cases of real companies.