How to Calculate and Improve Website ROI
Posted: Mon Jan 20, 2025 7:05 am
Just like when you were in school and wanted to know how well you did on a big exam, you want to know how well your website and digital marketing efforts are faring. While you can’t grade your efforts based on a concrete A-F scale (though that would be nice, wouldn’t it?), you can calculate your return on investment (ROI).
Your website ROI is an important key performance indicator (KPI) that shouldn’t be overlooked — it can give you valuable insight into your website that can be used to your advantage.
In this article, we’ll look at what exactly your overseas chinese in uk data ROI is, how you can calculate it, and five strategies to improve it.
Want to get to work right now? Reach out to us online or give WebFX a call at 888-601-5359 today!
We’ll help you create a website that stands out.
“WebFX has been instrumental in helping us develop a new website, allowing us to be a leader in our industry.”
Learn More About Our Web Design Services arrow right
cta54 img
What is ROI?
Your ROI is the return you get from investing in marketing efforts, whether it be from social media, advertising efforts like email marketing, SEO, or, in this case, your website.
Like we said earlier, your website’s ROI is a KPI, or a metric that helps you measure whether or not your marketing efforts are helping you to achieve your business goals.
Knowing your website’s ROI is extremely important because it helps you to see how your site is performing. Whether your website ROI is good or bad, you can use that information to constantly make improvements to your site.
How to calculate your website’s ROI
You can’t start adjusting your website so it performs better unless you actually know what your ROI is in the first place. Luckily, you’ve come to the right place because your friends here at WebFX have got you covered!
Most companies calculate their digital marketing ROI with the following equation:
( net profit / total online marketing costs ) x 100 = ROI
ROI Calculator
Find your marketing ROI by completing the following:
Revenue
Total revenue generated from marketing
Marketing Costs
Total marketing expenses
ROI (%): 0%
While that may look like a scary equation (you’re talking to the Queen of Hating Math, here), the math to measure your ROI is actually quite simple! Your net profit is just your revenue minus your costs.
Once you’ve done the correct calculations, you’ll get your digital marketing ROI, which can be expressed as a percentage or ratio, whichever you prefer.
For example, if you invested $5000 into your digital marketing efforts and earned back $30,000 from it (first off, good for you!), you’d have an ROI of 500%, or, as a ratio, 5:1 (meaning you’re earning back $5 for every $1 you spend).
Your website ROI is an important key performance indicator (KPI) that shouldn’t be overlooked — it can give you valuable insight into your website that can be used to your advantage.
In this article, we’ll look at what exactly your overseas chinese in uk data ROI is, how you can calculate it, and five strategies to improve it.
Want to get to work right now? Reach out to us online or give WebFX a call at 888-601-5359 today!
We’ll help you create a website that stands out.
“WebFX has been instrumental in helping us develop a new website, allowing us to be a leader in our industry.”
Learn More About Our Web Design Services arrow right
cta54 img
What is ROI?
Your ROI is the return you get from investing in marketing efforts, whether it be from social media, advertising efforts like email marketing, SEO, or, in this case, your website.
Like we said earlier, your website’s ROI is a KPI, or a metric that helps you measure whether or not your marketing efforts are helping you to achieve your business goals.
Knowing your website’s ROI is extremely important because it helps you to see how your site is performing. Whether your website ROI is good or bad, you can use that information to constantly make improvements to your site.
How to calculate your website’s ROI
You can’t start adjusting your website so it performs better unless you actually know what your ROI is in the first place. Luckily, you’ve come to the right place because your friends here at WebFX have got you covered!
Most companies calculate their digital marketing ROI with the following equation:
( net profit / total online marketing costs ) x 100 = ROI
ROI Calculator
Find your marketing ROI by completing the following:
Revenue
Total revenue generated from marketing
Marketing Costs
Total marketing expenses
ROI (%): 0%
While that may look like a scary equation (you’re talking to the Queen of Hating Math, here), the math to measure your ROI is actually quite simple! Your net profit is just your revenue minus your costs.
Once you’ve done the correct calculations, you’ll get your digital marketing ROI, which can be expressed as a percentage or ratio, whichever you prefer.
For example, if you invested $5000 into your digital marketing efforts and earned back $30,000 from it (first off, good for you!), you’d have an ROI of 500%, or, as a ratio, 5:1 (meaning you’re earning back $5 for every $1 you spend).