Conversely, high-intent audiences are best suited for campaigns targeting bottom-of-the-funnel (BOFU) goals,

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such as leads or sales. In many cases, this means retargeting dominica b2b leads using Facebook Custom Audiences. However, custom audiences aren’t always the best fit, and retargeting isn’t always necessary. Below, we'll explore the various options using native Meta tools.

Steps to take before developing a targeting strategy for high-intent audiences
Before launching your next BOFU campaign, take some important steps to set up audience tracking and sales funnels.

Configure audience tracking
First, open Meta Events Manager and confirm that you have successfully installed the Facebook pixel on your website. Then navigate to the Aggregated Event Measurement panel and confirm that you have selected and prioritized events.

Target high-intent audiences on Facebook, Instagram, Meta Event Manager - Edit Web Event Configuration - 1
Next, install the Conversions API so you can track and attribute conversions more accurately. The Conversions API works with pixels to collect audience data and confirm match quality, helping your team target more effectively and run campaigns more efficiently.

If your company conducts business over the phone or in-store, you'll also want to create an offline event set. You can use the Conversions API to streamline the upload process and automatically track conversions.

Targeting high-intent audiences on Facebook and Instagram, new data sources, offline customer engagement, 2
If you try to serve conversion-focused ads to an indifferent audience, you'll likely continue to see low conversion rates and high acquisition costs. Instead, heat up your audience by targeting top-and-middle-of-funnel (MOFU) audiences with paid or organic campaigns. Running these campaigns is critical for two reasons: