#2: Create Immersive Experiences: Rewards and Loyalty
Posted: Mon Jan 20, 2025 6:33 am
People choose to join a grocery cuba b2b leads store's loyalty program and shop there more frequently to get member discounts, which means the store will become repeat customers.
For many small and medium-sized businesses, these programs are low-tech and require a check-in. This is an effective solution, but it has limitations.
As a business, you have no real way of knowing if the cardholder is the one who "owns" the card. A physical card can be used by multiple people, and since it can't be tied to a single person, you may or may not reward your actual customers.
And if a customer loses their card, there's no easy way to provide them with a copy of all past purchases.
Web3 solves both of these problems because loyalty credentials and customer activity are recorded on the blockchain. Both Starbucks and Nike have successfully adopted this solution.
IHOP Pancake Bank
International House of Pancakes (IHOP) is a restaurant serving pancakes and other snacks.
For many small and medium-sized businesses, these programs are low-tech and require a check-in. This is an effective solution, but it has limitations.
As a business, you have no real way of knowing if the cardholder is the one who "owns" the card. A physical card can be used by multiple people, and since it can't be tied to a single person, you may or may not reward your actual customers.
And if a customer loses their card, there's no easy way to provide them with a copy of all past purchases.
Web3 solves both of these problems because loyalty credentials and customer activity are recorded on the blockchain. Both Starbucks and Nike have successfully adopted this solution.
IHOP Pancake Bank
International House of Pancakes (IHOP) is a restaurant serving pancakes and other snacks.