Stages of constructing a goal tree
Posted: Mon Jan 20, 2025 6:32 am
This scheme is always created from the top edge to the bottom, that is, from the main task or mission to certain management decisions and tasks for the company's employees. This is not easy: there will be a great desire to return to old, proven methods with the formation of fleeting long-term conclusions. Remember: in this case, it will not be possible to create an effective plan for implementing the strategy. Below is an example of building a tree of enterprise goals. It is necessary to start with a strategic task.
Define the purpose and mission of the company
Determine what exactly will be the ios database trunk and roots of the tree of the organization's goals. Imagine what the company will be like in ten or fifteen years. Your thoughts should be forward-looking and global. After a while, it will no longer matter whether you add a little to the auditor's bonus today or call another supplier who will bring in goods for a couple of hundred rubles cheaper. Don't think about small daily tasks, concentrate on global solutions.
When deciding what your organization's mission will be, study the strategies of well-known brands to get inspiration for formulating your own guidelines.
Here are some examples of missions:
make European-style renovation accessible to everyone (renovation and construction goods store);
provide customers with fresh products daily (supermarket);
increase the client’s self-esteem and give him a beautiful appearance (beauty salons);
save customers' budgets so that they can live better (supermarket chains);
ensure healthy sleep and comfortable rest (manufacturer of orthopedic mattresses).
When you form a tree of enterprise goals to solve a specific problem, the main task will be much easier to find. However, do not forget about the reality, measurability and ambition of the plans.
Let's take the growth of a company's income as an example. You can't just take profit growth as a goal without specific indicators. In the next calculation period, net income may increase by 3%. Does that mean you've already reached your intended goal? Then it can't be the trunk of a goal tree. Rather, it's a short-term benchmark, i.e. a twig or leaf.
The goal should motivate and contain certain ambitions. If today the income is about 0.5 million monthly, and in ten years you want to increase the company's profit to 2 million, then this will not motivate you. You need to set ambitious, but at the same time realistic standards. In this case, there will be an incentive to work and find new ways to achieve goals. Maybe you will not be able to fully achieve what you planned, but you will definitely succeed.
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Analyze the current state of affairs
Before moving towards your goal, carefully assess your current position. What needs to be improved? What tools and resources are available? What else might be needed?
Let's say you have a few stores that bring in average income. But your competitors have ten outlets, and they have a wider variety of goods. This means you need to increase your competitiveness. To achieve this goal, you need to develop unique opportunities, find additional sources of investment, expand the company, etc.
Determine directions
Once you have chosen a goal, determine how to achieve it. For example, a company has big plans – to become the most popular chain of children's hypermarkets in its locality. In this case, you need to work on the following:
competitive opportunities;
improving the product line;
opening of new retail outlets;
advertising and promotion;
Search for investments for the development of a chain of stores.
All of the above will be branches of the goal tree. Try not to use classic schemes, evaluate your own case and find suitable solutions specifically for you.
Stages of calculating unit economics
Define the purpose and mission of the company
Determine what exactly will be the ios database trunk and roots of the tree of the organization's goals. Imagine what the company will be like in ten or fifteen years. Your thoughts should be forward-looking and global. After a while, it will no longer matter whether you add a little to the auditor's bonus today or call another supplier who will bring in goods for a couple of hundred rubles cheaper. Don't think about small daily tasks, concentrate on global solutions.
When deciding what your organization's mission will be, study the strategies of well-known brands to get inspiration for formulating your own guidelines.
Here are some examples of missions:
make European-style renovation accessible to everyone (renovation and construction goods store);
provide customers with fresh products daily (supermarket);
increase the client’s self-esteem and give him a beautiful appearance (beauty salons);
save customers' budgets so that they can live better (supermarket chains);
ensure healthy sleep and comfortable rest (manufacturer of orthopedic mattresses).
When you form a tree of enterprise goals to solve a specific problem, the main task will be much easier to find. However, do not forget about the reality, measurability and ambition of the plans.
Let's take the growth of a company's income as an example. You can't just take profit growth as a goal without specific indicators. In the next calculation period, net income may increase by 3%. Does that mean you've already reached your intended goal? Then it can't be the trunk of a goal tree. Rather, it's a short-term benchmark, i.e. a twig or leaf.
The goal should motivate and contain certain ambitions. If today the income is about 0.5 million monthly, and in ten years you want to increase the company's profit to 2 million, then this will not motivate you. You need to set ambitious, but at the same time realistic standards. In this case, there will be an incentive to work and find new ways to achieve goals. Maybe you will not be able to fully achieve what you planned, but you will definitely succeed.
Read also!
"Selling price list: 5 marketing tricks + 10 tips for design"
Read more
Analyze the current state of affairs
Before moving towards your goal, carefully assess your current position. What needs to be improved? What tools and resources are available? What else might be needed?
Let's say you have a few stores that bring in average income. But your competitors have ten outlets, and they have a wider variety of goods. This means you need to increase your competitiveness. To achieve this goal, you need to develop unique opportunities, find additional sources of investment, expand the company, etc.
Determine directions
Once you have chosen a goal, determine how to achieve it. For example, a company has big plans – to become the most popular chain of children's hypermarkets in its locality. In this case, you need to work on the following:
competitive opportunities;
improving the product line;
opening of new retail outlets;
advertising and promotion;
Search for investments for the development of a chain of stores.
All of the above will be branches of the goal tree. Try not to use classic schemes, evaluate your own case and find suitable solutions specifically for you.
Stages of calculating unit economics