Common reasons for low conversion rates
Posted: Mon Jan 20, 2025 6:28 am
The difference between CVR and CTR
Another metric called "click-through rate," or CTR for short, is often confused with conversion rate. After all, their abbreviations are almost identical. But CTR tells you how many clicks you received on a link in your ad campaign or email, in relation to the number of impressions, or views, it received. To calculate CTR, divide the number of clicks by the total number of impressions.
What is the average conversion rate?
Generally speaking, the average conversion rate for a website is only 2%. However, in the case of well-known brands, it is said to be around 10%. However, you should note that the average conversion rate does vary cayman islands telegram number database depending on factors such as industry and whether you are B2C or B2B, so I recommend doing some research to find target data for your field.
Still, no matter the industry, there are 3 common reasons why conversion rates are abnormally low.
Market changes
The number of companies advertising online or doing SEO work is growing every year. This means that it is becoming increasingly competitive to direct web traffic to your website among countless other websites with strong content or paid advertising. Therefore, if you are not improving your SEO or advertising at the same rate as everyone else, you are sure to have fewer website visitors and ultimately fewer conversions.
There may also be broader changes affecting your CVR, such as seasonality or a drop in demand for your products.
Website structure issues
A website can answer a million different questions, but it may be too cluttered and overloaded with information, or too empty and lacking essential parts, giving the impression of being untrustworthy. Or maybe the CTA is unclear, or the path to the conversion point (like an inquiry form) is too long and difficult. Maybe you don’t even have a “Contact Us” button on your website, or it’s in an obscure location so someone who wants to make an inquiry can’t figure out how to do it.
A website that gives the wrong impression or has a confusing structure will usually result in a high bounce rate – exactly what we want to avoid.
Invalid ads
Maybe your ad’s message isn’t resonating with your audience, it’s not set with the right keywords, or it’s not even targeting the right people in the first place. If it’s targeting an audience that has no obvious use for your product, then even if they click on your ad, they’re unlikely to make the effort to fill out your form and convert.
Another metric called "click-through rate," or CTR for short, is often confused with conversion rate. After all, their abbreviations are almost identical. But CTR tells you how many clicks you received on a link in your ad campaign or email, in relation to the number of impressions, or views, it received. To calculate CTR, divide the number of clicks by the total number of impressions.
What is the average conversion rate?
Generally speaking, the average conversion rate for a website is only 2%. However, in the case of well-known brands, it is said to be around 10%. However, you should note that the average conversion rate does vary cayman islands telegram number database depending on factors such as industry and whether you are B2C or B2B, so I recommend doing some research to find target data for your field.
Still, no matter the industry, there are 3 common reasons why conversion rates are abnormally low.
Market changes
The number of companies advertising online or doing SEO work is growing every year. This means that it is becoming increasingly competitive to direct web traffic to your website among countless other websites with strong content or paid advertising. Therefore, if you are not improving your SEO or advertising at the same rate as everyone else, you are sure to have fewer website visitors and ultimately fewer conversions.
There may also be broader changes affecting your CVR, such as seasonality or a drop in demand for your products.
Website structure issues
A website can answer a million different questions, but it may be too cluttered and overloaded with information, or too empty and lacking essential parts, giving the impression of being untrustworthy. Or maybe the CTA is unclear, or the path to the conversion point (like an inquiry form) is too long and difficult. Maybe you don’t even have a “Contact Us” button on your website, or it’s in an obscure location so someone who wants to make an inquiry can’t figure out how to do it.
A website that gives the wrong impression or has a confusing structure will usually result in a high bounce rate – exactly what we want to avoid.
Invalid ads
Maybe your ad’s message isn’t resonating with your audience, it’s not set with the right keywords, or it’s not even targeting the right people in the first place. If it’s targeting an audience that has no obvious use for your product, then even if they click on your ad, they’re unlikely to make the effort to fill out your form and convert.