A typical example is that Telegram has many channels about tourism with similar names: “World of Travel”, “Our Planet”, “Wonderful World”, “Countries of the World”. These names are made up on the fly, they have no individuality.
In addition, the avatars of such channels contain standard images - a palm tree and the sun, some flag or airplane. Clichéd images that do not affect readers and do not remain in memory. Those who do not appreciate beauty at all can subscribe, but this is not the audience you need, is it? You have a serious channel, and it needs an intelligent audience.
Contents of posts
Often the term “Content” is used to refer to the content itself, but in reality it is a general concept that includes all the aspects discussed in this chapter. The content of overseas chinese in usa data the posts is only a component of the content, but it plays a big role. This is the information that you plan to communicate to your subscribers, and at this stage many authors get stuck, because they really want to talk about something, but they don’t know what.
A characteristic feature of most recently created channels is complete lack of content. More precisely, publications may appear regularly and be large in volume, but they actually do not contain any useful information. There is no sequence of presentation, the reader does not have the desire to read old posts and wait for the next materials.
So before creating a channel, make sure you have good ideas for posts. It won't take much time, just write an example of the text you would post on your channel. Read it and answer the question - would you be interested in telling this story to a friend, would you talk about this topic? If you doubt it, it's better to abandon the idea - at this point you will only waste your energy.
Case: VT-metall
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Community
Focus less on yourself: the most important thing is not the owner, but the audience. The community should participate in the life of the channel and conduct discussions. Where to start creating it? Identify some important topic that worries many users. Remember that the content is intended for a certain circle of people, so you can’t make unrelated publications at the same time.
Then make your content interactive. To do this, use reactions on posts, reposts, links to the channel's public chat where discussions take place.
Telegram has huge channels that are abandoned and have small audiences, but are still rapidly developing.
Content
Uniqueness of content
There is no point in even thinking about any progress if you are not set on creating unique content. Many channels contain solid links to other people's publications and lure tens of thousands of users, but in fact they look like crooked crafts, indifferent even to the author.
The reader wants to see a complete story, not a collection of links.
By the way, in the current era, it is better to collect content through media platforms that use special algorithms. Do not try to do it yourself - you will put in a lot of effort and get a negligible result. At the same time, third-party content can be useful for the channel. However, if you are only busy with post design and their periodic publication, it is worth revising your views and opening up new opportunities.