Marketing Data Examples: 6 Types of Marketing Data
Posted: Mon Jan 20, 2025 6:15 am
Regardless of your industry, you’ve probably heard about the importance of marketing data — and for good reason! It’s the secret weapon behind every successful campaign — the thing that marketers are always pushing for.
But what does that mean for your business? It’s easy to talk about marketing data in broad terms, but what does it look like on a granular level? What types of marketing data should you be tracking and analyzing?
There are quite a few types of marketing data that your business should track. On this page, we’ll look at six marketing data examples — that is, six major marketing data types you can benefit from analyzing. Those examples include:
Campaign data
Customer data
Sales and purchase data
Customer satisfaction data
Competitor data
Market data
Keep reading to learn more about each one. Then linkedin database to our email newsletter, Revenue Weekly, to get more marketing tips sent straight to your inbox!
Don’t miss our Marketing Manager Insider emails!
Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox!
Enter your email below:
Enter your work email
(Don’t worry, we’ll never share your information!)
cta44 img
1. Campaign data
One of the most important types of marketing data is campaign data. This is data that shows you how your various marketing campaigns are performing.
With campaign data, you can see what kinds of results each campaign is driving, and you can trace each lead and sale back to specific campaigns to see which ones are more effective.
Expert insights fromwebfx logo
Black and white portrait of a smiling man wearing a button-up shirt.
Pete Connors
DataTech Solutions Team Coach at WebFX
“Having an accurate account of what source/mediums are driving the conversions of your website goes a long way in knowing how your prospects and customers alike are discovering your business. Without this data, you’re really blind to what’s ultimately driving growth for your business.”
Some of the metrics included in this marketing data category are:
Return on investment (ROI)
Cost per lead (CPL)
Click-through rate (CTR)
Conversion rate
Email open rate
Those are just a few of the metrics you might track for different marketing campaigns. The truth is, there are countless key performance indicators (KPIs) involved with campaign data.
The most important step, though, is to set up a tracking system that allows you to trace specific conversions to specific campaigns. Without that, you won’t be able to tell which campaigns are benefiting you and which are just costing you money.
But what does that mean for your business? It’s easy to talk about marketing data in broad terms, but what does it look like on a granular level? What types of marketing data should you be tracking and analyzing?
There are quite a few types of marketing data that your business should track. On this page, we’ll look at six marketing data examples — that is, six major marketing data types you can benefit from analyzing. Those examples include:
Campaign data
Customer data
Sales and purchase data
Customer satisfaction data
Competitor data
Market data
Keep reading to learn more about each one. Then linkedin database to our email newsletter, Revenue Weekly, to get more marketing tips sent straight to your inbox!
Don’t miss our Marketing Manager Insider emails!
Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox!
Enter your email below:
Enter your work email
(Don’t worry, we’ll never share your information!)
cta44 img
1. Campaign data
One of the most important types of marketing data is campaign data. This is data that shows you how your various marketing campaigns are performing.
With campaign data, you can see what kinds of results each campaign is driving, and you can trace each lead and sale back to specific campaigns to see which ones are more effective.
Expert insights fromwebfx logo
Black and white portrait of a smiling man wearing a button-up shirt.
Pete Connors
DataTech Solutions Team Coach at WebFX
“Having an accurate account of what source/mediums are driving the conversions of your website goes a long way in knowing how your prospects and customers alike are discovering your business. Without this data, you’re really blind to what’s ultimately driving growth for your business.”
Some of the metrics included in this marketing data category are:
Return on investment (ROI)
Cost per lead (CPL)
Click-through rate (CTR)
Conversion rate
Email open rate
Those are just a few of the metrics you might track for different marketing campaigns. The truth is, there are countless key performance indicators (KPIs) involved with campaign data.
The most important step, though, is to set up a tracking system that allows you to trace specific conversions to specific campaigns. Without that, you won’t be able to tell which campaigns are benefiting you and which are just costing you money.