Manage offers and promotions
Posted: Mon Jan 20, 2025 6:14 am
The latest advertising belize b2b leads updates are designed to make it easier for consumers in Canada, India, the United States and the United Kingdom to apply for and manage relevant offers such as seasonal sales, first-time purchase discounts, holiday promotions and more.
When someone clicks on the ad to claim the special promotion, the discount is automatically applied. If consumers do not complete the sale, they will receive a reminder before the offer expires.
Ads for European users
Starting June 23, advertisers targeting consumers in EU countries must name the beneficiary and payer of each ad to transparently identify who benefits from the ad and who pays for it.
This is already happening, so if you haven't accessed your ad account in a few weeks, make sure you're complying.
Our take: Two use cases come to mind. The first is political advertising, but it could also impact the advertiser/marketer/influencer space. Even if the payer is the company that owns the product, would an influencer hired to talk about the company's product in a post used as an advertisement qualify as a beneficiary? This will be an interesting development to watch.
When someone clicks on the ad to claim the special promotion, the discount is automatically applied. If consumers do not complete the sale, they will receive a reminder before the offer expires.
Ads for European users
Starting June 23, advertisers targeting consumers in EU countries must name the beneficiary and payer of each ad to transparently identify who benefits from the ad and who pays for it.
This is already happening, so if you haven't accessed your ad account in a few weeks, make sure you're complying.
Our take: Two use cases come to mind. The first is political advertising, but it could also impact the advertiser/marketer/influencer space. Even if the payer is the company that owns the product, would an influencer hired to talk about the company's product in a post used as an advertisement qualify as a beneficiary? This will be an interesting development to watch.