5 Reasons Why Good Customer Service Is So Important for Business
Posted: Mon Jan 20, 2025 6:07 am
With the help of customer service, you can not only increase sales, but also increase the average check and the minimum order amount, implement the service as a service. Below - about each method with examples:
Increase in minimum order amount
If the service allows the consumer to solve his problem, he will be willing to pay more for it.
If a company does not have amazon database delivery, for example, a cafe, then it cannot be sure that the client will make an order for a certain amount each time. Perhaps he will want to buy only tea, spending only 100 rubles on it. By connecting this service, the organization gets the opportunity to set a minimum order amount, for example, 500 rubles, in which case the customer will have food delivered to his home. And the company will have a guaranteed profit from each purchase.
Increase the average bill
The client's readiness to buy more appears when he gets used to the company and begins to trust it. For example, a company delivers exotic fruits, it already has a well-established courier network and reputation. After some time, it expands its range and begins to offer consumers meat, milk, and groceries. And since clients are satisfied with the service, speed of service, and delivery, they will buy these products as well.
Read also!
"Cross-marketing: 5 examples and 8 mistakes"
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Selling the service as a separate service
The company can also charge money for the service, since it is valuable. When selling protective glass, the store gives the buyer a choice of sticking it on themselves or using the seller's services. In this way, the company receives additional income.
It should be said that the service will not provide an immediate increase in sales; most often, the company will have to bear certain costs at the first stages. However, with a gradual increase in income from current consumers, as well as prospects for sales growth in the future, they will pay off, but only if customer service quality standards are met.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
1
Increase in minimum order amount
If the service allows the consumer to solve his problem, he will be willing to pay more for it.
If a company does not have amazon database delivery, for example, a cafe, then it cannot be sure that the client will make an order for a certain amount each time. Perhaps he will want to buy only tea, spending only 100 rubles on it. By connecting this service, the organization gets the opportunity to set a minimum order amount, for example, 500 rubles, in which case the customer will have food delivered to his home. And the company will have a guaranteed profit from each purchase.
Increase the average bill
The client's readiness to buy more appears when he gets used to the company and begins to trust it. For example, a company delivers exotic fruits, it already has a well-established courier network and reputation. After some time, it expands its range and begins to offer consumers meat, milk, and groceries. And since clients are satisfied with the service, speed of service, and delivery, they will buy these products as well.
Read also!
"Cross-marketing: 5 examples and 8 mistakes"
Read more
Selling the service as a separate service
The company can also charge money for the service, since it is valuable. When selling protective glass, the store gives the buyer a choice of sticking it on themselves or using the seller's services. In this way, the company receives additional income.
It should be said that the service will not provide an immediate increase in sales; most often, the company will have to bear certain costs at the first stages. However, with a gradual increase in income from current consumers, as well as prospects for sales growth in the future, they will pay off, but only if customer service quality standards are met.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
1