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Types of rebranding
Rebranding can be complete or partial. A comprehensive approach is used by companies that significantly change business processes, strategy, mission, when their audience, technologies, ideology, positioning change. Like Nokia, which iraq consumer email list moved from the legendary "brick" 3310 to innovations in the B2B segment.
renaming — changing the name of a company. This may be necessary, for example, if a brand wants to improve its reputation, image in the eyes of the audience, or enter new markets;
restyling, which includes changing the logo, colors, fonts, graphics, and corporate identity.
For example, if a company has only changed its logo, as MTS, Sber, Pepsi, and the Juventus football club often do, this means that the company has undergone a partial rebranding.