Awareness or recognition: The prospect is looking for information to identify whether there are solutions to their needs or problems.
Consideration : The prospect has defined what their need is and what type of solution they need. They are looking at what the market offers and identifying pros and cons between the different options.
Decision: The prospect has chosen a few options about which he wants to obtain as much information as possible in order to make a decision and acquire the solution that best suits his needs.
Have you ever browsed a website and felt lost because you couldn't find the contact button you needed because you wanted to ask something you couldn't find easily? Or one that tells you where to click if you want to request a demo, find out about packages and prices, sign up for a webinar, among many other possibilities...
Today, people are looking for a completely fluid and simple browsing vietnam mobile number and purchasing experience, and this not only applies to the world of e-commerce, but is also expected in searches for SaaS solutions and B2B products/services.
The goal, although it seems simple, is not so simple: find the most effective CTAs that convert the most on your pages, that is, those that help you capture the data of people who are possibly interested in learning more about you and purchasing your products.
Why is this so important? Because by proposing a persuasive, creative and urgent call to action, you will direct more people to at least give their email address - becoming leads - and thus you can get in touch and nurture them little by little with more information and content, so that when the time comes to make decisions, you will be in mind.
What are the best CTAs for SaaS and B2B companies?
Although there are basic recommendations when choosing the CTAs that we will use on our websites and conversion landing pages, it is worth mentioning that it is very important to monitor and measure which options work best for us. To do this, it is suggested to do A/B testing, placing the main buttons in different positions, using different contrasting colors and making different calls from the communication and copies.
A good CTA in B2B will persuade visitors to click and complete a form, sharing their contact details in exchange for an offer, whether it be a free demo for a period of time, the download of an e-book or whitepaper, registration for a webinar with experts, subscription to a specialized blog or newsletter or, in the best case, contact with a sales advisor.