Appropriate marketing for each target

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Educational Type
This is a method that leads to product introductions by answering the user's questions. It is an approach that is easily accepted because it does not try to sell the product from the beginning, but first listens to the user's questions and concerns. The advantage is that potential customers can acquire correct knowledge and then choose a product or service that suits their purpose, which r&d directors email leads tends to increase post-purchase satisfaction.

Interesting content type
This is a method of attracting customers through content that strongly attracts attention or provides laughter. Funny content can attract an explosive number of customers if it goes viral (mainly on social media and spreads to many people in a short period of time).

Although there are few users who visit a website looking for products or services, increasing the number of users will relatively increase the number of target users. One thing to note is that it is difficult to balance the image of the company, products, and services with interesting content.

The purchasing decision-making process and factors for decision-making differ between BtoB and BtoC. To be successful in marketing, you need to understand the characteristics of each and change your approach accordingly.

BtoB
In BtoB (Business to Business), the target is companies and organizations. Purchasing decisions require coordination and agreement within the organization, which takes time and requires detailed consideration.