40 Services for Working with Blog Content
Posted: Mon Jan 20, 2025 5:55 am
Store employees must be perfectly familiar with the product and its characteristics in order to give the necessary explanations to the visitor at the first request or even without it. To do this, it is necessary to constantly conduct trainings and workshops.
For any question about a product, the buyer should hear, instead of a vague “wait, I’ll check the information,” a clear and constructive answer that emphasizes the advantages of the product, so that the buyer, at a minimum, has a desire to study the product more closely.
To achieve these objectives, scripts are used - algorithms for dialogue between a store employee and a visitor, which include not only a narrative about the advantages of the product, but also identifying leading needs, working with objections, etc.
The scripts also provide the advertising database client with information about additional products, since the buyer does not always pay attention to them, even if they are able to satisfy some need.
To ensure that the specified algorithms are fully followed by employees, checklists are used - lists of actions that they must perform with each of the visitors, and record the results obtained.
Store employees
To motivate employees to follow the rules of successful marketing, a motivation system is used, in which a bonus is paid for following sales instructions, and, on the contrary, a bonus is cut for ignoring the instructions.
A common mistake made in the motivation system is reducing it to the formula salary + percentage of sales in the absence of other methods of reward and punishment.
Another model is more productive: salary + percentage of sales + bonus. The basic part is the salary, the percentage depends on the amount of goods sold and is a floating value. If the sales plan for the reporting period is exceeded, the employee receives a bonus. An important condition for the effectiveness of this approach is the ability for the employee to independently calculate the amount that he should receive based on the results of the work. This will allow you to clearly understand what needs to be done to receive the maximum reward.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153326
For any question about a product, the buyer should hear, instead of a vague “wait, I’ll check the information,” a clear and constructive answer that emphasizes the advantages of the product, so that the buyer, at a minimum, has a desire to study the product more closely.
To achieve these objectives, scripts are used - algorithms for dialogue between a store employee and a visitor, which include not only a narrative about the advantages of the product, but also identifying leading needs, working with objections, etc.
The scripts also provide the advertising database client with information about additional products, since the buyer does not always pay attention to them, even if they are able to satisfy some need.
To ensure that the specified algorithms are fully followed by employees, checklists are used - lists of actions that they must perform with each of the visitors, and record the results obtained.
Store employees
To motivate employees to follow the rules of successful marketing, a motivation system is used, in which a bonus is paid for following sales instructions, and, on the contrary, a bonus is cut for ignoring the instructions.
A common mistake made in the motivation system is reducing it to the formula salary + percentage of sales in the absence of other methods of reward and punishment.
Another model is more productive: salary + percentage of sales + bonus. The basic part is the salary, the percentage depends on the amount of goods sold and is a floating value. If the sales plan for the reporting period is exceeded, the employee receives a bonus. An important condition for the effectiveness of this approach is the ability for the employee to independently calculate the amount that he should receive based on the results of the work. This will allow you to clearly understand what needs to be done to receive the maximum reward.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153326