How to create a portrait of the target audience and why an online store needs it
Posted: Mon Jan 20, 2025 5:50 am
Any online store should strive to offer a product that could satisfy the target audience. However, this can only be done if you know exactly who your target audience is. For this, we need a portrait of a potential consumer. How to do this? We'll tell you now!
Portrait of a potential client
Before creating a portrait of the target audience, it is necessary to usefulness of self employed database create an avatar of an individual client. This can be done using the following scheme:
age and gender;
geographic location;
civil status and presence of children;
profession and salary level;
position, problems of professional growth;
interests, hobbies, fears.
We will also need a description of the potential client's behavior. This is necessary to understand which advertising campaigns will best influence a positive decision. If your potential client's salary is below average, there is no point in offering him expensive products that he cannot afford.
Portrait of the target audience of healthy eating courses.
Example #1:
Natalia Gennadievna, 54 years old.
City: Saratov.
Status: married, one child.
Profession: financier, 45 thousand rubles.
Problems: The job takes up a lot of time per day on weekdays and sometimes on weekends.
Interests and needs: irregular schedule, stressful job that forces her to eat takeaway food. Because of this, Natalia is worried about extra pounds and lack of sports, for which there is often no time. In the future, she wants to take care of herself and eat only healthy foods.
Portrait of the target audience of an electronic gadgets store.
Example #2:
Tatiana, 26 years old.
City: Moscow.
Status: single.
Profession: PR manager, 130 thousand rubles.
Problems and needs: work requires having several high-status electronic devices and related products. Ready to buy expensive modern laptops, smartphones and accessories.
Portrait of the target audience of a clothing studio.
Example #3:
Anna, 29 years old.
City: Saint Petersburg.
Status: married.
Profession: sales manager, 40 thousand rubles.
Needs: Anna has her own individual style, but her salary does not allow her to buy expensive goods, so she uses the services of a custom-made clothing studio to stand out from her colleagues and friends.
As you can see, creating a portrait of the target audience is quite simple. You just need to rely on the needs of the potential buyer.
Why create a customer profile?
The primary task is to define the potential client as accurately as possible and, based on this portrait, develop an advertising campaign, brand philosophy and its service in general.
Knowing your buyer exactly, you will be able to:
find out the quantity of product you will produce;
Product characteristics: material, color, texture.
The portrait of the target audience of a B2B client is no different from a regular one and is compiled in exactly the same way. When preparing it, you should determine the exact age, since marketing campaigns for different ages will be very different from each other. Corporate clients of different age categories have not only different goals and values, but also different ideas about business in general. Knowing the exact age of “your” client, you can work out marketing moves based on needs. It is important to tell the buyer about the benefits of the product and its advantages, otherwise he will not have an incentive to work with you. Portraits with the most accurate and detailed characteristics will help you achieve success.
Portrait of a potential client
Before creating a portrait of the target audience, it is necessary to usefulness of self employed database create an avatar of an individual client. This can be done using the following scheme:
age and gender;
geographic location;
civil status and presence of children;
profession and salary level;
position, problems of professional growth;
interests, hobbies, fears.
We will also need a description of the potential client's behavior. This is necessary to understand which advertising campaigns will best influence a positive decision. If your potential client's salary is below average, there is no point in offering him expensive products that he cannot afford.
Portrait of the target audience of healthy eating courses.
Example #1:
Natalia Gennadievna, 54 years old.
City: Saratov.
Status: married, one child.
Profession: financier, 45 thousand rubles.
Problems: The job takes up a lot of time per day on weekdays and sometimes on weekends.
Interests and needs: irregular schedule, stressful job that forces her to eat takeaway food. Because of this, Natalia is worried about extra pounds and lack of sports, for which there is often no time. In the future, she wants to take care of herself and eat only healthy foods.
Portrait of the target audience of an electronic gadgets store.
Example #2:
Tatiana, 26 years old.
City: Moscow.
Status: single.
Profession: PR manager, 130 thousand rubles.
Problems and needs: work requires having several high-status electronic devices and related products. Ready to buy expensive modern laptops, smartphones and accessories.
Portrait of the target audience of a clothing studio.
Example #3:
Anna, 29 years old.
City: Saint Petersburg.
Status: married.
Profession: sales manager, 40 thousand rubles.
Needs: Anna has her own individual style, but her salary does not allow her to buy expensive goods, so she uses the services of a custom-made clothing studio to stand out from her colleagues and friends.
As you can see, creating a portrait of the target audience is quite simple. You just need to rely on the needs of the potential buyer.
Why create a customer profile?
The primary task is to define the potential client as accurately as possible and, based on this portrait, develop an advertising campaign, brand philosophy and its service in general.
Knowing your buyer exactly, you will be able to:
find out the quantity of product you will produce;
Product characteristics: material, color, texture.
The portrait of the target audience of a B2B client is no different from a regular one and is compiled in exactly the same way. When preparing it, you should determine the exact age, since marketing campaigns for different ages will be very different from each other. Corporate clients of different age categories have not only different goals and values, but also different ideas about business in general. Knowing the exact age of “your” client, you can work out marketing moves based on needs. It is important to tell the buyer about the benefits of the product and its advantages, otherwise he will not have an incentive to work with you. Portraits with the most accurate and detailed characteristics will help you achieve success.