Illegal mailing
Cooperate only with agencies that are official partners of Russian Post. Monitor the correctness of documentation and processing of mail. Require reporting. In general, do not miss anything.
Expecting a huge effect from a one-time action
When launching large-scale projects that require long-term communication with a potential client during promotion on the market, carry out direct marketing in several stages that involve regular interaction.
E-mail instead of mailing list
Don't expect to save money employment database on mailings by using email. If you use the right approach, standard letters are the best tool for increasing sales. However, email newsletters are still widely used. In the case of email marketing, costs are reduced, but it is important to remember that this method is not suitable for attracting the bulk of customers. As a rule, email newsletters are useful when interacting with existing customers.
You can probably picture this: You go to check your email and there are tons of messages in your inbox. You have no choice but to start eliminating spam until you have about 20% of the messages containing useful information. When this happens, most of us don’t feel like planning any purchases.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Useful books on direct marketing
Business owners are sometimes stumped by the word "Advertisement". This is successfully used by businessmen offering placement services, but having a weak understanding of it themselves. In order to avoid mistakes, it is important to deepen your knowledge in the field of direct marketing and be able to choose the appropriate method.
Books from leading experts will help you become an expert on this topic.
Drayton Bird, "Direct Marketing: The Business of the Sane"
If you are interested in direct marketing and plan to implement it in your company, you should definitely read this book. The author has over 40 years of experience in this field, and, of course, the expert's recommendations are very valuable. Bird is English, but direct marketing is as popular in his homeland as it is in the United States.
The material is presented logically and consistently. Another highlight is the author's forecasts regarding the future of direct marketing.
Dan Kennedy, "Hard Direct Marketing: Make the Buyer Pull Out His Wallet"
Dan Kennedy is one of the most authoritative direct marketing experts in the United States. Many businessmen turn to him for help, and the cost of his services, excluding royalties, reaches $200,000.