What Is PPC Management? (And Do You Need It?)
Posted: Mon Jan 20, 2025 5:33 am
Pay-per-click (PPC) management is the process of overseeing and managing of a company’s PPC ad spend and strategy.
What is pay-per-click (PPC) management? It’s one of the best ways for your business to increase its return on investment (ROI) from PPC. With PPC management, someone (like a PPC specialist or PPC agency) oversees and manages your PPC strategy and campaigns, so you can maximize your ROI.
Whether you’re thinking about investing in PPC advertising management or looking to invest, this post offers answers to the most common questions businesses have about professional pay-per-click management, from what it includes to how much it costs.
Notes icon with checkmark.
Key Takeaways
PPC management is the process of overseeing a company’s PPC ad rich people database and overall strategy
Effective PPC management helps you continuously improve the results and return on investment (ROI) of your PPC campaigns
A PPC management specialist or agency will conduct keyword analysis, channel targeting, competitor analysis, monitor your campaigns, create landing pages, perform testing, and more
You should consider hiring a PPC management agency or specialist if you are new to PPC, don’t have an in-house advertising team, or don’t have the expertise to successfully manage your campaign.
Keep reading to get answers to questions like:
What is PPC management?
What does a PPC specialist or agency do?
What do PPC management services include?
What are the benefits of PPC management?
How much do PPC management services cost?
Should I hire a PPC management company?
PPC management FAQs
Or, for an instant evaluation of your existing PPC strategy and campaigns, contact us online to request a free PPC audit. You can also give us a ring at 888-601-5359 to claim your audit, which is available to businesses with five or more employees and a monthly ad spend of at least $1000.
Questioning the quality of your SMB’s PPC performance?
Get your FREE PPC audit from WebFX today!
www.your-url.com
Submit arrow right
cta33 img
What is PPC management?
PPC management is the process of managing a company’s PPC strategy and budget. With PPC ad management, you manage your campaign in-house or use a PPC agency. No matter who works on your campaign, PPC management focuses on creating and optimizing your PPC campaign.
What does a PPC specialist or agency do?
Graphic showing what is included in PPC management
Now that you have the answer to “What is PPC management?” let’s look at what PPC advertising management involves — specifically in the context of a PPC specialist or agency.
Keep in mind that some agencies offer PPC consulting services, where they only tell you how you can improve your PPC. But others will actually do the work for you (WebFX offers PPC consulting and PPC management services).
What is pay-per-click (PPC) management? It’s one of the best ways for your business to increase its return on investment (ROI) from PPC. With PPC management, someone (like a PPC specialist or PPC agency) oversees and manages your PPC strategy and campaigns, so you can maximize your ROI.
Whether you’re thinking about investing in PPC advertising management or looking to invest, this post offers answers to the most common questions businesses have about professional pay-per-click management, from what it includes to how much it costs.
Notes icon with checkmark.
Key Takeaways
PPC management is the process of overseeing a company’s PPC ad rich people database and overall strategy
Effective PPC management helps you continuously improve the results and return on investment (ROI) of your PPC campaigns
A PPC management specialist or agency will conduct keyword analysis, channel targeting, competitor analysis, monitor your campaigns, create landing pages, perform testing, and more
You should consider hiring a PPC management agency or specialist if you are new to PPC, don’t have an in-house advertising team, or don’t have the expertise to successfully manage your campaign.
Keep reading to get answers to questions like:
What is PPC management?
What does a PPC specialist or agency do?
What do PPC management services include?
What are the benefits of PPC management?
How much do PPC management services cost?
Should I hire a PPC management company?
PPC management FAQs
Or, for an instant evaluation of your existing PPC strategy and campaigns, contact us online to request a free PPC audit. You can also give us a ring at 888-601-5359 to claim your audit, which is available to businesses with five or more employees and a monthly ad spend of at least $1000.
Questioning the quality of your SMB’s PPC performance?
Get your FREE PPC audit from WebFX today!
www.your-url.com
Submit arrow right
cta33 img
What is PPC management?
PPC management is the process of managing a company’s PPC strategy and budget. With PPC ad management, you manage your campaign in-house or use a PPC agency. No matter who works on your campaign, PPC management focuses on creating and optimizing your PPC campaign.
What does a PPC specialist or agency do?
Graphic showing what is included in PPC management
Now that you have the answer to “What is PPC management?” let’s look at what PPC advertising management involves — specifically in the context of a PPC specialist or agency.
Keep in mind that some agencies offer PPC consulting services, where they only tell you how you can improve your PPC. But others will actually do the work for you (WebFX offers PPC consulting and PPC management services).