Types of Online Potential Clients and How to Sell to Them at Each Phase

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type-of-client
Contents
1 The five stages of awareness of your target customer type
1.1 1. Fully aware
1.2 2. Product conscious
1.3 3. Aware of the solution
1.4 4. Aware of the problem
1.5 5. Completely ignorant
2 Value is the main thing
The difficulty for content creators is that your ideal customer azerbaijan whatsapp number database type is at different levels of awareness , depending on how long they've been reading and how much exposure they've had to your offer.

The way you approach your target audience will also change, depending on the stage your potential customer is at.

Eugene Schwartz addressed this issue in his classic book Breakthrough Advertising in 1966. The author divided the awareness of potential customers into five distinct phases :

Fully aware: Your potential customers know your product and just need to know “the deal.”
Product aware: Your potential customer knows what you sell, but is not convinced if it is ideal for him/her.
Solution aware: Your prospect knows the outcome they want, but not that your product provides it.
Problem aware: Your prospect knows they have a problem, but they don't know there's a solution.
Completely ignorant: possesses no knowledge of anything except, perhaps, his own identity and opinion.
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As usual, we often find that the “new” challenges we face in digital marketing have already been thought about over decades by brilliant people like Schwartz and David Oglvy , two of the most famous thinkers in advertising.

That means that before the creation of Buyer Personas and the sales funnel, these authors recommended not diving straight into selling to every audience member who engages with your content.



To continue with these customer type fundamentals, let’s take a look at how the five stages of awareness contained in a 50-year-old book can help you create content that works for your marketing goals.