There is good selling content, but no sales
Posted: Mon Jan 20, 2025 5:27 am
Sometimes there are situations when a seller thinks that with high-quality sales content that works like advertising, people will start buying the product en masse. But in reality, everything is a little different - there are many active readers, but few buyers.
What is the reason for this? Well, because, despite the interestingness of your materials, it is not entirely clear from the published posts whether you have other goods or services for sale. Also, people see your products, but they lack a call to action, so they read, they like, they like and the feed scrolls further.
It is necessary to constantly remind about what your company sells, what promotions and discounts are held, etc. For this, separate posts are made, or the content is directly diluted by inserting a link into the text.
Solid selling content
The other extreme is excessive vnpay database praise of a product or organization, with calls to buy. That is, the post seems interesting, there is some benefit from it, but the intrusive advertising catches the eye, gets boring and starts to irritate. Maybe users will read the content a couple of times, but you can’t count on constant reading, i.e. it will be very difficult to gather the target audience with such posts.
It is necessary to maintain a balance in posting information about a product or service, even if it is posted in each post. The publication should not irritate people, but bring them benefit, and the link to the product will be the "cherry on the cake".
Lack of progress
Any content, even the highest quality, needs additional promotion. After all, the audience cannot grow on its own, you need to work for it.
Content promotion is carried out using targeting, contextual advertising or paid placements on other sites. You can order advertising from popular bloggers who have many subscribers, or in promoted groups. Of course, at the beginning, you will have to spend certain amounts to attract an audience, but in the long run, it will all pay off many times over.
At first, the amount invested in advertising will be comparable to the cost of content. The situation will begin to change only after you have a large audience, whose activity will gradually increase its reach.
Lack of analytics
With the help of analytics, you can understand whether you are moving in the right direction or something needs to be changed. It is necessary to know the reaction of users to your posts, what they like more, what is the result. It happens that an insignificant, in your opinion, publication received huge responses, and no one was able to read a huge article using scientific terminology to the end.
Therefore, analytics services will be your indispensable assistants. You will be able to see which materials really interested people, and which ones are just scrolled through. The level of your sales will directly depend on how many users responded to the publication.
To sum up all of the above, we can say that for effective promotion and sales of your product or service, you must adhere to all of the listed recommendations and try to apply them in practice.
In this case, it is necessary to take into account all the actions of competing organizations, the behavior of opinion leaders and the presence of your own unique idea. And, of course, you should not think only about making a profit, you must, first of all, take care of potential clients.
Author of the article
Dmitry Svistunov
Dmitry Svistunov
Head of SEO and Development
Latest articles by this autho
What is the reason for this? Well, because, despite the interestingness of your materials, it is not entirely clear from the published posts whether you have other goods or services for sale. Also, people see your products, but they lack a call to action, so they read, they like, they like and the feed scrolls further.
It is necessary to constantly remind about what your company sells, what promotions and discounts are held, etc. For this, separate posts are made, or the content is directly diluted by inserting a link into the text.
Solid selling content
The other extreme is excessive vnpay database praise of a product or organization, with calls to buy. That is, the post seems interesting, there is some benefit from it, but the intrusive advertising catches the eye, gets boring and starts to irritate. Maybe users will read the content a couple of times, but you can’t count on constant reading, i.e. it will be very difficult to gather the target audience with such posts.
It is necessary to maintain a balance in posting information about a product or service, even if it is posted in each post. The publication should not irritate people, but bring them benefit, and the link to the product will be the "cherry on the cake".
Lack of progress
Any content, even the highest quality, needs additional promotion. After all, the audience cannot grow on its own, you need to work for it.
Content promotion is carried out using targeting, contextual advertising or paid placements on other sites. You can order advertising from popular bloggers who have many subscribers, or in promoted groups. Of course, at the beginning, you will have to spend certain amounts to attract an audience, but in the long run, it will all pay off many times over.
At first, the amount invested in advertising will be comparable to the cost of content. The situation will begin to change only after you have a large audience, whose activity will gradually increase its reach.
Lack of analytics
With the help of analytics, you can understand whether you are moving in the right direction or something needs to be changed. It is necessary to know the reaction of users to your posts, what they like more, what is the result. It happens that an insignificant, in your opinion, publication received huge responses, and no one was able to read a huge article using scientific terminology to the end.
Therefore, analytics services will be your indispensable assistants. You will be able to see which materials really interested people, and which ones are just scrolled through. The level of your sales will directly depend on how many users responded to the publication.
To sum up all of the above, we can say that for effective promotion and sales of your product or service, you must adhere to all of the listed recommendations and try to apply them in practice.
In this case, it is necessary to take into account all the actions of competing organizations, the behavior of opinion leaders and the presence of your own unique idea. And, of course, you should not think only about making a profit, you must, first of all, take care of potential clients.
Author of the article
Dmitry Svistunov
Dmitry Svistunov
Head of SEO and Development
Latest articles by this autho