Examples of best practices for product placement on Instagram

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Shopping via Instagram offers lucrative opportunities for your products and is a useful tactic to walk the fine line. However, an optimized presentation of your products and, consequently, an attractive webshop are crucial to increasing sales. That is why it is important to design your product catalog in an attractive way and manage it regularly.

Each product should be accurately described and presented in an aesthetically pleasing way. It is important to keep just one catalogue. If you have several, simply merge them. This also applies if you have two different catalogues on Instagram and Facebook . This allows users and potential buyers to have a better overview of what your brand offers. It is also easier to maintain, because prices and inventory should be checked regularly and revised accordingly. Catalog fields such as product name, description and category are mandatory.

Read also: Ethical marketing: responsible collaborations with influencers

Instagram offers a guide for your product catalog , as it is a basic tool for your Instagram store. Kolsquare Tip: First, you need to create a Business Manager account to help you manage your assets on Facebook and Instagram. Then, link the catalog to your account.

The product tagging feature allows you to link your products directly in stories, reels , Instagram Live, posts, and mentions. Interested people can therefore find out more information instantly with just one click. Instagram data from 2021 suggests that at least five tags per month can increase product page views and thus sales.

Fast Company states in the research: “While advertisers should be using this Instagram tool, it’s still important to mention that viewers are most influenced by product placements when the product or brand name is only mentioned, but not shown. The more immersed followers are in a story or similar, the more receptive they will be to product mentions or links. This plays into the hands of influencer marketing in particular, as followers have already built an emotional relationship with the KOL . ”

If you are interested in creating a product placement strategy for your bran hr directors contact list d, the first step is to find a specialized agency or platform that will allow you to identify the best KOL profiles. Request a free demo with our experts now to get your influencer campaigns up and running.

About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-