How Replies to Reviews Affect Buyers' Choices in Your Favor
Posted: Mon Jan 20, 2025 5:14 am
Let's say a new person has found your product on the marketplace. They could have found you by chance, among recommended products, in a search engine, clicked on an ad, and other options. At this stage, they don't trust you. Because:
What does he know about the company? As a rule, nothing.
What is his opinion of you? None.
How does he feel about the brand? At this stage – nothing.
Can he trust you? No.
You can rate your company physician database very highly because you know that it produces quality products and maintains a responsible approach to work. However, a potential client does not know this.
How Responses to Reviews Affect Buyers' Choices
Even a very competent and beautiful description of a product means nothing to a new person. Because actions are more important to him than words.
What do we end up with? Nothing. The formation of an opinion about your company will occur through good and bad customer reviews and the company's responses to them:
If the responses to all reviews are the same, it tells customers that the company does not value them.
Is there a hint of aggression in the company's response? A person would not want to receive such feedback on their comment.
The answers are superficial, lacking clarity? Then the company will write the same to a new buyer.
Each time the company claims that the sweater is not small, but buyers often complain about this in their reviews? - We can conclude that the company will lie to everyone.
The responses are limited to a few words, such as: "Thank you for your purchase. We look forward to seeing you again!" This demonstrates the company's lack of interest in retaining customers.
What conclusion can a potential buyer make in this case? - Your company cannot be trusted. So he will go looking for a more reliable seller.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Downlo
What does he know about the company? As a rule, nothing.
What is his opinion of you? None.
How does he feel about the brand? At this stage – nothing.
Can he trust you? No.
You can rate your company physician database very highly because you know that it produces quality products and maintains a responsible approach to work. However, a potential client does not know this.
How Responses to Reviews Affect Buyers' Choices
Even a very competent and beautiful description of a product means nothing to a new person. Because actions are more important to him than words.
What do we end up with? Nothing. The formation of an opinion about your company will occur through good and bad customer reviews and the company's responses to them:
If the responses to all reviews are the same, it tells customers that the company does not value them.
Is there a hint of aggression in the company's response? A person would not want to receive such feedback on their comment.
The answers are superficial, lacking clarity? Then the company will write the same to a new buyer.
Each time the company claims that the sweater is not small, but buyers often complain about this in their reviews? - We can conclude that the company will lie to everyone.
The responses are limited to a few words, such as: "Thank you for your purchase. We look forward to seeing you again!" This demonstrates the company's lack of interest in retaining customers.
What conclusion can a potential buyer make in this case? - Your company cannot be trusted. So he will go looking for a more reliable seller.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Downlo