5 simple ways to increase your conversion rate
Posted: Mon Jan 20, 2025 5:05 am
For example, you can create in-depth white papers covering topics related to your business. Just like if your company plans a B2B event, you can create a white paper on how to get more leads at an exhibition, how to design a booth, how to host an online conference, etc. This content also helps with your SEO and brings in more prospects.
In addition to white papers, you can also offer product catalogs, collections of case studies, comparisons of your services with your competitors, infographics, on-demand webinars, and other content in exchange for customers simply filling out a form with their contact details. You can also offer freebies in the form of free samples, free consultations, or free trials.
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4. Host an online webinar
Another popular way to generate leads in B2B business is to host webinars. Ever since in-person events have become difficult amid the pandemic, online events have become an easy and low-cost alternative. You can advertise your upcoming webinar on Facebook or LinkedIn and link them to your landing page to register. Additionally, you can invite existing benin telegram number database leads via email, thereby re-engaging previously inactive leads and making them remember your brand or even reconsider your services. In this sense, webinars are not only a great way to collect new leads, but also to generate sales from old leads or customers that you failed to sell in the past.
After the webinar, contact each participant individually to ask if they are interested in learning more about your services or the topics you discussed in the webinar. All sales approaches should be completed within 3 days, while the content of the event is still fresh in their minds. Try to have as many sales meetings as possible and then negotiate from there.
In addition to white papers, you can also offer product catalogs, collections of case studies, comparisons of your services with your competitors, infographics, on-demand webinars, and other content in exchange for customers simply filling out a form with their contact details. You can also offer freebies in the form of free samples, free consultations, or free trials.
Related article:
4. Host an online webinar
Another popular way to generate leads in B2B business is to host webinars. Ever since in-person events have become difficult amid the pandemic, online events have become an easy and low-cost alternative. You can advertise your upcoming webinar on Facebook or LinkedIn and link them to your landing page to register. Additionally, you can invite existing benin telegram number database leads via email, thereby re-engaging previously inactive leads and making them remember your brand or even reconsider your services. In this sense, webinars are not only a great way to collect new leads, but also to generate sales from old leads or customers that you failed to sell in the past.
After the webinar, contact each participant individually to ask if they are interested in learning more about your services or the topics you discussed in the webinar. All sales approaches should be completed within 3 days, while the content of the event is still fresh in their minds. Try to have as many sales meetings as possible and then negotiate from there.