We talk about this in detail in our article
Posted: Mon Jan 20, 2025 5:03 am
Telegram did not have stories yet, while on Instagram this tool was used daily by more than 250 million people worldwide. Telegram Ads were available only to the chosen ones. The marketing budget with which you could enter this platform started from 1-2 million euros. And even now, after lowering the bar, it is not affordable for everyone - 1.5 thousand euros .
However, now — by January 2024 — there are already real accessible ways to set up advertising in Telegram Ads and receive targeted traffic from the world's main messenger. "Telegram Ads: how to pay, set up and launch advertising with a minimum budget . "
Old and new Russian services began to actively develop their services to meet the needs of users, including replacing the super popular and in-demand TikTok and YouTube. Vertical video services began to appear: Yappy, VK Clips; bloggers remembered RuTube. Today, Yappy's audience has already exceeded 11 million visitors per month , and VK Clips are breaking all records for views - 1.1 billion per day .
Overall, a lot has changed in 2023:
VK has become a large ecosystem with many services: a media platform, a video platform with short and long videos, vertical and horizontal. Bloggers have flocked there . They shoot stories, post videos, get hong kong consumer email list views and reach, and some have even signed contracts with VK and receive direct payment for their work.
In 2023, opinion leaders earned a record 5.5 billion rubles on this platform , which is 37% more than in 2022;
At the end of December 2023, Telegram was visited by 800 million people per month. And this figure continues to grow. The growth is due to cool UX and ease of promotion - buying ads from popular channels. No need to set up complex advertising campaigns, master the profession of a director or targetologist. It is enough to buy ads on special exchanges, such as Telega.in or communicate with channel administrators directly.
Users also value the security and confidentiality of the platform. Everyone remembers how Pavel Durov offered $100,000 for hacking Telegram. But the owner of these funds was never found. The data is protected and does not "leak" to anyone, even to regulatory authorities. Today, Telegram has an audience larger than VKontakte by 1.7 million users - 54.3 million people per day;
However, now — by January 2024 — there are already real accessible ways to set up advertising in Telegram Ads and receive targeted traffic from the world's main messenger. "Telegram Ads: how to pay, set up and launch advertising with a minimum budget . "
Old and new Russian services began to actively develop their services to meet the needs of users, including replacing the super popular and in-demand TikTok and YouTube. Vertical video services began to appear: Yappy, VK Clips; bloggers remembered RuTube. Today, Yappy's audience has already exceeded 11 million visitors per month , and VK Clips are breaking all records for views - 1.1 billion per day .
Overall, a lot has changed in 2023:
VK has become a large ecosystem with many services: a media platform, a video platform with short and long videos, vertical and horizontal. Bloggers have flocked there . They shoot stories, post videos, get hong kong consumer email list views and reach, and some have even signed contracts with VK and receive direct payment for their work.
In 2023, opinion leaders earned a record 5.5 billion rubles on this platform , which is 37% more than in 2022;
At the end of December 2023, Telegram was visited by 800 million people per month. And this figure continues to grow. The growth is due to cool UX and ease of promotion - buying ads from popular channels. No need to set up complex advertising campaigns, master the profession of a director or targetologist. It is enough to buy ads on special exchanges, such as Telega.in or communicate with channel administrators directly.
Users also value the security and confidentiality of the platform. Everyone remembers how Pavel Durov offered $100,000 for hacking Telegram. But the owner of these funds was never found. The data is protected and does not "leak" to anyone, even to regulatory authorities. Today, Telegram has an audience larger than VKontakte by 1.7 million users - 54.3 million people per day;